We believe selling is fundamentally human.
It happens through trusted relationships, personal context and real conversations — often led by sellers outside a brand’s direct control. The role of technology isn’t to replace those humans, but to support them. That means giving sellers the freedom to personalize how they engage, while giving brands the structure, consistency and insight they need to scale.
What we do
Approach is modern sales infrastructure designed to activate human sellers at scale. We help brands create premium content experiences that internal teams and third-party sellers can quickly adapt with their own message, contact details and context — so every interaction feels personal, relevant and on brand.
Behind the scenes, Approach gives brands visibility into how sellers are engaging, what content is being used and what’s driving real conversations, leads and conversion — without adding friction to the selling process.
Latest news on partnerships and technology
Exploring...
Villas of Distinction Becomes First Villa Rental Company to Launch Industry-leading Trade Marketing Solution
“Approach Guides allows us to share the full strength of our brand, content, and expertise with the advisor community in a way that is seamless and personal.”
Steve Lassman, VP Agency Relations, Villas of Distinction
UnCruise Launches Co-Branding Partnership to Support Travel Advisor Sales
“As a small, independent brand, we need a solution that gives us the ability to support advisors’ sales efforts at scale, while staying true to who we are. Approach Guides does exactly that.”
Monica Sagisi, VP Marketing & Sales, UnCruise Adventures
G Adventures Partners with Approach Guides to Boost Advisor Engagement and Sales
“This partnership with Approach Guides is an investment in making marketing easier, faster and more effective. Advisors will have access to beautifully branded content they can share instantly, with the confidence that every lead comes back to them.”
Steve Lima, VP Growth, US and Latin America, G Adventures
Atlas Ocean Voyages Expands Trade Support with Launch of Co-Branded Website Technology
“Our website is a treasure trove of content — from immersive itineraries and ship details to special offers and destination stories — and now advisors can use all of it to inspire clients and grow their business.”
Colleen Rodriguez, VP Marketing, Atlas Ocean Voyages
Riverside Luxury Cruises and Approach Guides Partner to Boost Travel Advisor Marketing & Sales
“From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”
Jennifer Halboth, CEO Americas, Riverside
Lindblad Expeditions and Approach Guides Expand Partnership
“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business. Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”
Kathi Riddle, SVP Sales, Lindblad Expeditions
HX Launches with Approach Guides
“HX is the largest expedition cruise company in the world, but many advisors in North America are just getting to know our product. This partnership gives them everything they need to start promoting HX right away—with intuitive tools that are beautifully designed and built to convert.”
Steve Smotrys, Managing Director and SVP Commercial, Americas, HX Expeditions
Silversea Launches with Approach Guides
“It’s unbelievable how easy and quick and immediate this solution is. This is going to change the way travel advisors communicate with their customers. I LOVE this solution. People say often we’ve made it easy, we’ve done all the heavy lifting. With this there is no lifting. You’re literally just clicking a button.”
Joe Leon, VP Sales, Americas, Silversea
Hurtigruten Provides Travel Advisors with Superior Story-Driven Marketing Tools
“No cruise line knows Norway and the Norwegian coast better than Hurtigruten, and telling the country’s story is central to our business…. Approach Guides’ technology now enables our valued travel advisor partners to share this content with their clients to truly highlight what makes Norway special and why Hurtigruten is the best way to experience it.”
Carly Biggart, Head of North America, Hurtigruten
Tauck Releases New Technology to Boost Travel Advisors’ River Cruise Group Sales
“Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category [group sales, river cruises], allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.”
Steve Spivak, VP Global Sales and Reservations, Tauck
Oceania Cruises Launches Innovative And Free Marketing Solution For Trade Partners
“With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free, turnkey tool.”
Nikki F Upshaw, SVP of Global Sales, Oceania Cruises
Norwegian Cruise Line Partners with Approach Guides to Launch NCL Connect
NCL is the first contemporary cruise line to deploy our solution, bringing the full weight of its in-house marketing expertise and technology to support the advisor’s business. I know advisors will love it.
Jennifer Raezer, Chief Marketing Officer, Approach Guides
Explora Journeys and Approach Guides Partner to Deliver Co-Branded Website to Support Travel Advisors
This is the sales tool that every travel advisor wishes they had. Now advisors can use our website to share specific holiday options with their clients and get indications of interest so they can immediately follow up. And just as important: it’s intuitive to use and keeps the advisors’ branding front and center.
Chris Austin, Chief Sales Officer, Explora Journeys
Regent Seven Seas Cruises delivers industry-first sales and marketing solution for travel advisors
What makes this so exciting is how tightly integrated everything is. Travel Advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers.
Jennifer Pintaluba, VP Trade Marketing & Sales Engagement, Regent
Meet the founders
David Raezer
David drives the company’s direction and product strategy, reimagining the way brands use personalized content experiences to connect with customers and partners. To deliver on this vision, he oversees sales, content and the technology platform.
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Jennifer Raezer
Jennifer heads up marketing, business development, product management and client success—at the center of this is helping brands engineer unrivaled content experiences. She brings more than a decade of internet and digital marketing experience, having led global efforts for technology companies and nonprofits.
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