The leader in optimizing content engagement
Since 2015, Approach Guides’ technology has been helping travel brands create transformative content-rich experiences for guests and partners.
Our innovative solution—bringing together leading multimedia content and a feature-rich technology platform—
Latest news on partnerships and technology
Exploring...
Hurtigruten Provides Travel Advisors with Superior Story-Driven Marketing Tools
“No cruise line knows Norway and the Norwegian coast better than Hurtigruten, and telling the country’s story is central to our business…. Approach Guides’ technology now enables our valued travel advisor partners to share this content with their clients to truly highlight what makes Norway special and why Hurtigruten is the best way to experience it.”
Carly Biggart, Head of Hurtigruten in North America, Hurtigruten
Tauck Releases New Technology to Boost Travel Advisors’ River Cruise Group Sales
“Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category [group sales, river cruises], allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.”
Steve Spivak, VP of Global Sales and Reservations, Tauck
Oceania Cruises Launches Innovative And Free Marketing Solution For Trade Partners
“With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free, turnkey tool.”
Nikki F. Upshaw, SVP of Global Sales, Oceania Cruises
Norwegian Cruise Line Partners with Approach Guides to Launch NCL Connect
NCL is the first contemporary cruise line to deploy our solution, bringing the full weight of its in-house marketing expertise and technology to support the advisor’s business. I know advisors will love it.
Jennifer Raezer, Chief Marketing Officer, Approach Guides
Explora Journeys and Approach Guides Partner to Deliver Co-Branded Website to Support Travel Advisors
This is the sales tool that every travel advisor wishes they had. Now advisors can use our website to share specific holiday options with their clients and get indications of interest so they can immediately follow up. And just as important: it’s intuitive to use and keeps the advisors’ branding front and center.
Chris Austin, Chief Sales Officer, Explora Journeys
Regent Seven Seas Cruises delivers industry-first sales and marketing solution for travel advisors
What makes this so exciting is how tightly integrated everything is. Travel Advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers.
Jennifer Pintaluba, VP Trade Marketing & Sales Engagement, Regent Seven Seas Cruises
Meet the founders
David Raezer
David drives the company’s direction and product strategy, reimagining the way travel brands use personalized content experiences to connect with guests and partners. To deliver on this vision, he oversees destination research, content and the technology platform.
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Jennifer Raezer
Jennifer heads up marketing, business development, product management and client success—at the center of this is helping travel brands engineer unrivaled content experiences. She brings more than a decade of internet and digital marketing experience, having led global efforts for technology companies and nonprofits.
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