The leader in optimizing content engagement
Approach Guides is the travel industry’s leading content optimization platform, helping brands transform every stage of the guest journey into a personalized experience. By delivering hyper-relevant multimedia content across all touch points, we enable our partners to inspire, engage and convert travelers more effectively—driving stronger loyalty and measurable results. Trusted by the world’s premier cruise lines, hotels, tour operators, airlines, DMOs and consortia, Approach Guides empowers travel brands to stand out, capture attention and build lasting connections.
Latest news on partnerships and technology
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Lindblad Expeditions and Approach Guides Expand Partnership
“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business. Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”
Kathi Riddle, Senior Vice President of Sales, Lindblad Expeditions
HX Launches with Approach Guides
“HX is the largest expedition cruise company in the world, but many advisors in North America are just getting to know our product. This partnership gives them everything they need to start promoting HX right away—with intuitive tools that are beautifully designed and built to convert.”
Steve Smotrys, managing director and senior vice president-commercial, Americas, HX Expeditions
Silversea Launches with Approach Guides
“It’s unbelievable how easy and quick and immediate this solution is. This is going to change the way travel advisors communicate with their customers. I LOVE this solution. People say often we’ve made it easy, we’ve done all the heavy lifting. With this there is no lifting. You’re literally just clicking a button.”
Joe Leon, Vice President of Sales, Americas, Silversea
Hurtigruten Provides Travel Advisors with Superior Story-Driven Marketing Tools
“No cruise line knows Norway and the Norwegian coast better than Hurtigruten, and telling the country’s story is central to our business…. Approach Guides’ technology now enables our valued travel advisor partners to share this content with their clients to truly highlight what makes Norway special and why Hurtigruten is the best way to experience it.”
Carly Biggart, Head, North America, Hurtigruten
Tauck Releases New Technology to Boost Travel Advisors’ River Cruise Group Sales
“Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category [group sales, river cruises], allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.”
Steve Spivak, VP of Global Sales and Reservations, Tauck
Oceania Cruises Launches Innovative And Free Marketing Solution For Trade Partners
“With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free, turnkey tool.”
Nikki F. Upshaw, SVP of Global Sales, Oceania Cruises
Norwegian Cruise Line Partners with Approach Guides to Launch NCL Connect
NCL is the first contemporary cruise line to deploy our solution, bringing the full weight of its in-house marketing expertise and technology to support the advisor’s business. I know advisors will love it.
Jennifer Raezer, Chief Marketing Officer, Approach Guides
Explora Journeys and Approach Guides Partner to Deliver Co-Branded Website to Support Travel Advisors
This is the sales tool that every travel advisor wishes they had. Now advisors can use our website to share specific holiday options with their clients and get indications of interest so they can immediately follow up. And just as important: it’s intuitive to use and keeps the advisors’ branding front and center.
Chris Austin, Chief Sales Officer, Explora Journeys
Regent Seven Seas Cruises delivers industry-first sales and marketing solution for travel advisors
What makes this so exciting is how tightly integrated everything is. Travel Advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers.
Jennifer Pintaluba, VP Trade Marketing & Sales Engagement, Regent Seven Seas Cruises
Meet the founders
David Raezer
David drives the company’s direction and product strategy, reimagining the way travel brands use personalized content experiences to connect with guests and partners. To deliver on this vision, he oversees destination research, content and the technology platform.
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Jennifer Raezer
Jennifer heads up marketing, business development, product management and client success—at the center of this is helping travel brands engineer unrivaled content experiences. She brings more than a decade of internet and digital marketing experience, having led global efforts for technology companies and nonprofits.
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