MIAMI 15 May 2024 – Oceania Cruises, the world’s leading culinary- and destination-focused cruise line, announced today the debut of Oceania Insider Connect, a trade solution powered by technology from Approach Guides to boost the sales and marketing efforts of its valued travel advisor partners.

“As we gear up for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success. Our travel advisor partners are busier than ever and Oceania Insider Connect is precisely the type of innovative technology that will make it easy and efficient to grow their business,” said Nikki F. Upshaw, Senior Vice President of Global Sales at Oceania Cruises. “With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free, turnkey tool.”

Oceania Insider Connect offers two marketing solutions: instantly co-brandable marketing pages – to showcase Oceania Cruises’ itineraries, onboard experiences, destinations, ships and latest promotions; and a co-branded website with real-time pricing and availability, driving actionable leads directly to advisors. In addition to pre-designed content experiences and offers using dynamic images and marketing, Oceania Insider Connect supports advisors with their marketing outreach, harnessing the power of AI to suggest unique, engaging social posts and client emails as well as creating dynamic QR codes linked back to an advisor’s own website. 

“We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting the underlying technology to their advisors’ requirements,” said Approach Guides co-founder & Chief Marketing Officer Jennifer Raezer. “Advisors can now quickly send a personal, on-brand message to their clients in the moment when they are learning about Oceania Cruises’ incredible itineraries. It’s a game-changing proposition, especially for advisors selling specific sailings and groups, and it’s really exciting.”

The new solution is powered by technology from Approach Guides, the leading content optimization platform for travel brands, and is the first iteration of an ongoing collaboration focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.

Travel partners can get started using Oceania Insider Connect by co-branding their first content experience here or by going to inspires.to/oceania (no login required).

Oceania Cruises’ sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, are already having tremendous success with their respective versions of this service, NCL Connect and Regent Connect. The program continues to receive great feedback, with travel partners stating that the ease and personalization of the platform has helped them better engage their valued client base and sell more efficiently.

About Oceania Cruises

Oceania Cruises is the world’s leading culinary- and destination-focused cruise line. The line’s eight small, luxurious ships carry a maximum of 1,250 guests and feature The Finest Cuisine at Sea and destination-rich itineraries that span the globe. Expertly curated travel experiences are available aboard the designer-inspired, small ships, which call on more than 600 marquee and boutique ports in more than 100 countries on seven continents, on voyages that range from seven to more than 200 days. Oceania Cruises has two additional ships on order scheduled for delivery in 2027 and 2028 or 2029[1]. Oceania Cruises is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.
[1] Delivery for the second Oceania Cruises ship is contractually scheduled for the fourth quarter of 2028 but may be delayed to 2029.

Oceania Media Contact
Alexis Whitley | MMGY NJF 501-351-2201 | Awhitley@NJFPR.com

About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com.