There’s no better way for partners to sell your product than your own website. But in partner-led environments, sellers hesitate to send clients there — because they risk losing the sale to your direct-to-consumer engine.
Approach removes that friction by transforming your existing website into a co-branded, partner-specific version of your website that captures and converts demand to the partner — without breaking the relationship.
Co-branded websites allow partners to share your site without losing the relationship. Unlike traditional white-label websites, both the brand and the seller remain visible — ensuring every interaction captures engagement and routes leads back to the partner.
Your website is built to convert. But your partners don’t use it.
When partners send clients to your website:
So they avoid it — and conversion suffers.
THE SOLUTION
Approach dynamically transforms your website into a co-branded version for each seller — creating a co-branded experience that keeps them at the center of the interaction. Clients get the full strength of your brand and ecommerce experience. Sellers keep ownership of the relationship.
Partner-specific co-branded website
Each seller gets a unique, dynamically created co-branded version of your site.
Persistent co-branding across pages
Their branding and contact details follow the client across pages.
Built-in lead routing to partners
All calls to action route directly back to the partner seller.
Your site, unchanged
No rebuild required — your existing infrastructure powers everything.
Turnkey implementation
No API integration. No IT lift. Simply install a line of code and we handle the CSS and javascript trade transformations.
Rather than removing your brand like a traditional white-label website, co-branded websites preserve both identities — aligning trust, personalization and conversion.
Co-branded content experiences generate demand. Co-branded websites convert it. Together, they create a seamless path from first interaction to booked revenue — fully on-brand and measurable.
See how Approach works for your business and your partners.