BUILT FOR BRANDS THAT SELL THROUGH PARTNERS

How partner-led demand generation works

Turn your content into co-branded marketing pages and co-branded websites that partners personalize and share to drive demand and conversion

Approach powers partner-led demand generation through a simple, connected system:

  • Sellers share pre-designed co-branded content experiences (marketing pages) — personalized and co-branded by the seller, with built-in CTAs — to generate demand through top-of-funnel outreach.
  • Buyers continue the journey on a co-branded version of your website (partner-specific experience), driving deeper engagement, leads and conversion.

Everything stays on-brand, measurable and tied back to the seller.

How co-branded experiences work in practice

Co-branded content and co-branded websites are designed for real-world selling moments. Sellers can instantly personalize and share content, then guide clients through a co-branded version of your website — keeping the relationship intact while capturing engagement and routing leads directly back to them.

A connected system, built for how selling actually happens

From content → to conversations → to conversion

Activate sellers with co-branded content experiences

Pre-designed, high-impact marketing landing pages that sellers can personalize and share with consumers in seconds.

Generate demand in real conversations

Sellers engage clients with relevant, personalized content in the moments that matter.

Convert with co-branded websites

Buyers continue the journey on a dynamically co-branded version of your existing direct-to-consumer site — driving leads back to the seller.

Measure everything

Track activity, engagement, leads and conversion across your entire partner network.

STEP ONE

Generate demand with co-branded content experiences

  • Pre-designed marketing pages support partners’ top-of-funnel outreach and sourcing
  • Instantly co-branded with seller details and personalized to each interaction
  • Designed and controlled by your brand, creating sales alignment across a fragmented network
See how co-branded content works
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Instantly co-branded with seller details and personalized for each client interaction

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Designed and controlled by your brand

STEP TWO

Convert with co-branded websites

  • Dynamically transform your existing direct-to-consumer website into a trade partner-optimized lead generation engine
  • Persistent experience across the customer journey
  • Route all engagement and leads directly back to the trade partner
  • Fully on-brand and customizable
Explore co-branded websites for partners
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Dynamic, seller-specific versions of your site

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Persistent experience across pages

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Lead routing directly to the seller

Designed for sellers. Engineered for brands.

Approach aligns how demand is created and converted across your entire ecosystem — giving advisors, dealers, retailers, designers and other distributed sales teams the tools to engage and convert, while giving brands the control and visibility to scale.

Why Sellers Love It

  • Move faster with ready-to-share, co-branded marketing content
  • Stay relevant and on-brand in every client interaction
  • Convert more effectively with co-branded websites
  • Capture leads directly

Why Brands Love It

  • Leverage existing content and technology to activate partners
  • Maintain control without slowing sellers down
  • Ensure consistency across every interaction
  • Gain visibility into what’s driving demand and revenue

Ready to learn more?

See how Approach works for your business and your partners.