We believe the art of the sale is fundamentally human
Selling happens through people in real conversations shaped by trust, context and relationships. However, demand generation through trade partners — trade partners, advisors, designers and distributed sellers — is plagued by obstacles that impede the sales conversation.
Approach technology streamlines trade partner selling, connecting seller activation, content and conversion into a single system — enabling partners to generate and convert demand, while giving brands the control and visibility they need to scale.
Trusted by leading brands
Meet the founders
Approach was founded by David and Jennifer Raezer after seeing the same challenge across industries: brands trying to scale through partners without losing control, consistency or visibility.
Approach aligns technology with how selling actually happens — through people, not systems — enabling brands to turn partner-driven activity into measurable demand and revenue. David and Jennifer continue to work closely with leading brands to define how partner-led demand generation is implemented across industries.
David Raezer
David leads product vision and technology, ensuring Approach remains intuitive for sellers while delivering the structure, control and insight brands need to scale partner-led demand generation
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Jennifer Raezer
Jennifer leads marketing, growth and client strategy, working closely with brands to translate real-world selling behavior into scalable systems that drive demand and measurable results.
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