Often heard saying
“I think we could live here.”
The vision
Since 2009, Approach Guides has been the premier partner for travel brands looking to craft transformative content-rich experiences for guests and partners that bring destinations and experiences to life.
The industry leader in optimizing content engagement
We are pushing destination content to new levels with a
I am a part of all that I have met;
yet all experience is an arch wherethrough
Gleams that untravelled world, whose margin fades
For ever and for ever when I move.
—Alfred Tennyson, “Ulysses”
Meet the founders
David Raezer
David drives the company’s direction and product strategy, reimagining the way travel brands use multimedia content to connect with guests and partners. To deliver on this vision, he oversees destination research, content and the technology platform.
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Jennifer Raezer
Jennifer heads up marketing, business development, product management and client success—at the center of this is helping travel brands engineer unrivaled content experiences. She brings more than a decade of internet and digital marketing experience, having led global efforts for technology companies and nonprofits.
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