“I think we could live here.”
An innovator in optimizing content engagement
Since 2015, Approach Guides has been helping travel brands create transformative content-rich experiences for guests and partners.
Our innovative solution—bringing together leading multimedia content and a feature-rich technology platform—
I am a part of all that I have met;
yet all experience is an arch wherethrough
Gleams that untravelled world, whose margin fades
For ever and for ever when I move.
—Alfred Tennyson, “Ulysses”
Breaking news
Lindblad Expeditions and Approach Guides partner to create customizable sales content
By partnering with Approach Guides, our dedicated travel advisors will now have a growing suite of sales and marketing templates at their fingertips, which they can easily and quickly personalize and co-brand with Lindblad Expeditions.
Lesa Bain, Vice President of Sales, Lindblad Expeditions
Largay Travel Releases Suite of Destination Content Experiences for its Travel Advisors
We hear time and again from our advisors about the pitfalls of oversaturation associated with mass email marketing to clients, and these content experiences allow us to return to what we really want to do: inspire, educate and turn travel dreams into a reality, at a personal level.
Scott Largay, Director of Marketing, Largay Travel
Meet the founders
David Raezer
David drives the company’s direction and product strategy, reimagining the way travel brands use personalized content experiences to connect with guests and partners. To deliver on this vision, he oversees destination research, content and the technology platform.
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Jennifer Raezer
Jennifer heads up marketing, business development, product management and client success—at the center of this is helping travel brands engineer unrivaled content experiences. She brings more than a decade of internet and digital marketing experience, having led global efforts for technology companies and nonprofits.
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