Company Launches NCL Connect Becoming First Contemporary Cruise Line to Support Travel Partner Business Growth with Co-Brandable Content Experiences

MIAMI 19 March 2024 – Norwegian Cruise Line (NCL), the innovator in global cruise travel, announced today the debut of NCL Connect, a free co-branding, marketing solution that boosts the sales and marketing efforts of the travel partner community, while delivering an unrivaled client experience.

“As we remain committed to being the easiest cruise line to do business with, and as part of our longstanding Partners First philosophy, we are thrilled to be offering this exciting, new platform for our travel partners,” said John Chernesky, senior vice president ofNorth America Sales. “NCL Connect is another step in the right direction to our commitment, and I look forward to seeing our travel partner community become more engaged with the Brand, while simultaneously growing their businesses.”

NCL Connect is a tightly integrated marketing solution where travel partners can instantaneously co-brand digital content experiences pre-designed with the knowledge and expertise of the Company’s in-house marketing team that offers their clients an immersive look into cruising with Norwegian Cruise Line. It offers travel partners the opportunity to leverage a co-branded website complete with NCL sailings for clients to explore while driving leads directly to the travel advisor. The new product complements NCL’s robust Marketing Headquarters with 800+ ready-to-use or customizable assets such as videos, flyers and more. NCL Connect offers an extra level of marketing support available to travel advisors that provides instant, personalized co-branded content in just one click and easily shareable via all social media, email, and other marketing media channels. Additional digital experiences will launch throughout the year on an ongoing basis. 

“The team at NCL shares our vision for the future of trade marketing: make it personal, make it impactful, and most importantly, make it easy for travel advisors,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “NCL is the first contemporary cruise line to deploy our solution, bringing the full weight of its in-house marketing expertise and technology to support the advisor’s business. I know advisors are going to love it.”

NCL Connect is powered by technology from Approach Guides, the leading content optimization platform for travel brands focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.

Regent Seven Seas Cruises, Norwegian’s sister brand, successfully launched Regent Connect last October. The program received great feedback with travel partners stating that the ease and personalization of the platform has helped build their valued client base while selling the Brand’s cruises.

About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 57 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 19 contemporary ships sail to 450 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, club balcony suites, and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.

Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.

NCL Media Contact
PublicRelations@ncl.com

About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com.