Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has partnered with Approach Guides, the leading content optimization platform for travel brands, to provide best-in-class story-driven trade marketing. This will significantly improve travel advisors’ relationship with clients by providing inspiring and detailed content to better sell the Hurtigruten experience.
“No cruise line knows Norway and the Norwegian coast better than Hurtigruten, and telling the country’s story is central to our business. Travel advisors are vital to our success, especially as we continue to see significant growth in the North American market. That’s why we’re committed to providing them with top-tier content and tools—not only to deepen their own understanding of our breathtaking destination but also to inspire their clients’ future travel. It is therefore important for us to provide them with the best possible content and material that they can not only learn themselves about our beautiful and exciting destination, but also share it directly with their clients. We have now launched six content experiences of the top reasons why guests choose Hurtigruten: the Northern Lights, the Midnight Sun, our unique Chief Aurora Chaser, the spirit of Norway, solo travelling, and our world-class culinary offerings. Approach Guides’ technology now enables our valued travel advisor partners to share this content with their clients to truly highlight what makes Norway special and why Hurtigruten is the best way to experience it,” said Carly Biggart, Head of Hurtigruten in North America.
The six content experiences now available to travel advisors, who can personalize them for each client, if needed, are:
The Northern Lights
Introducing Hurtigruten’s very own Chief Aurora Chaser
Norway’s Coastal Kitchen
The Midnight Sun
The Spirit of Norway
Solo traveling with Hurtigruten
The new solution features instantly co-brandable marketing landing pages (“content experiences”) that showcase Hurtigruten itineraries, ships, promotions, as well as expert insights into destinations along Norway’s dynamic coastline and the experiences that await. Leveraging personalization-enabling AI, travel advisors can deliver content experiences at all client marketing touchpoints—website, email, social media, even in-person events with QR codes. To boost impact and conversion, content experiences employ built-in calls to action that drive leads directly to advisors.
