Content experiences to tell your brand story
Content: the starting point
Content—consisting of two types: product and destination—should come together to tell your unique brand story.
- Your brand’s “product” content All of your brand-owned content, focused on the specific product being delivered—blog posts, promotional videos, brochures—is always front and center.
- Approach Guides’ “destination” content Supporting your brand content, our expert-voice content brings the travel destination to light, providing insights into all that makes that particular place unique.
Making it special: from content to “content experiences”
Creating content-driven engagements—what we call “content experiences”—that resonate requires something more that just content itself:
- Impeccably designed The content must be displayed in a modern, intuitive interactive style.
- Story oriented Content must be given context, revealing compelling information and insights to the guest.
- Personalized It should be personal, consistent throughout an interaction (eg. from email to landing page) and closely tied to guests’ experiences.
- Conversion ready Relevant calls to action should direct guests accordingly.
A vast library of multimedia destination content provides support
- Supporting your in-house brand content Our destination content library is designed to support and amplify your in-house content. Accordingly, it allows you to seamlessly search, organize and integrate both brand and destination content.
- Multimedia The library encompasses the range of media—videos, audio (podcasts and music playlists), images, articles, books, films and maps—to make for the most engaging, dynamic experience.
- Curated for quality We showcase the highest-quality production content from leading authorities: BBC, The Guardian, National Geographic, VICE, UNESCO, New York Times, TED, NPR and leading museums, cultural organizations & universities. Further, our curated model allows us to be responsive to client destination or experience coverage.
- Focused on destinations’ quintessential aspects We eschew to-do-list style content in favor of more engaging, thoughtful pieces on what makes specific destinations unique across 15 subject areas: food, history, music, local personalities, art, architecture, etc. Think of it as revealing the magic of the place.
- Comprehensive Accessible through our content optimization platform, the library holds 60,000 (and continuously growing) pieces of multimedia content for destinations throughout the world.
Exploring...
Benefits
Instant coverage
On day 1, tens of thousands destination-specific videos, podcasts, articles, books, films—best of breed multimedia content covering all your destinations and experiences—are at your disposal.
Further, our content experts work with your team to assure coverage on an ongoing basis into the future.
More personal, deeper engagement
Supported by our library, content experiences are the foundation for more meaningful, personal exchanges with guests and partners, boosting engagement and conversion.
Supercharges your SEO
Content experiences deliver immediate and lasting SEO benefits. SEO benefits accrue from increased time on page and the hand-crafted descriptions created for all of the content items in our library. Further, we enable content descriptions to be uniquely keyworded and branded for even more powerful results.
All languages
You’re global and so are your clients. Our vast library of curated content can be dynamically localized for all languages. Find out more.
Get a sample
We work with leading travel brands in cruise, tour, hotel and air industries.Get a sample to see how we help brands use content to boost impact and conversion.
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