WHAT MAKES OUR CONTENT UNIQUE
The heart of our solution
- Supporting your in-house brand content Our destination content library is designed to support and amplify your in-house owned brand (or partner) content. Accordingly, it allows you to seamlessly search, organize and integrate both brand and destination content.
- Multimedia Our content encompasses the range of multimedia content—videos, audio (podcasts and music playlists), images, articles, books, films and maps—to make for the most engaging, dynamic experience.
- Curated for quality We seek out content from expert voices, identifying the highest-quality production and leading authorities: BBC, The Guardian, National Geographic, VICE, UNESCO, New York Times, TED, NPR and leading museums, cultural organizations & universities. Further, our curated model allows us to be responsive to client destination or experience coverage.
- Focused on destinations’ quintessential aspects We eschew to-do-list style content in favor of more engaging, thoughtful content on what makes specific destinations unique across 15 subject areas: food, history, music, local personalities, art, architecture, etc.
- Comprehensive Accessible through our technology platform, the library holds 60,000 (and continuously growing) pieces of multimedia content for destinations throughout the world.
MULTI-POINT CONTENT
Employ a dynamic content ecosystem to tell your brand story
Content consists of generally 3 types—product, destination and other third-party—and, ideally, they should all come together to tell your unique brand story.
- Your brand’s owned “product” content All of your brand-owned content, focused on the specific product being delivered—blog posts, promotional videos, brochures—is always front and center.
- Approach Guides’ “destination” content Supporting your brand content, our expert-voice content brings the travel destination to light, providing insights into all that makes that particular place unique.
- Other content resources In addition to product and destination content, you will likely want to bring into other content resources—offers, itineraries, partner-produced content—to complete the picture. Consider a influencer video produced after a fam trip, a guest endorsement or a affiliated partner’s chef offering a local recipe.
Benefits
Instant coverage
On day 1, tens of thousands destination-specific videos, podcasts, articles, books, films—best of breed multimedia content covering all your destinations and experiences—are at your disposal.
Further, our content experts work with your team to assure coverage on an ongoing basis into the future.
More personal, deeper engagement
Our content library is the foundation for more meaningful, personal exchanges with guests and partners, boosting engagement and conversion.
Supercharges your SEO
Our content delivers immediate and lasting SEO benefits. SEO benefits accrue from increased time on page and the hand-crafted descriptions created for all of the content items in our library. Further, we enable content descriptions to be uniquely keyworded and branded for even more powerful results.
All languages
You’re global and so are your clients. Our vast library of curated content can be dynamically localized for all languages. Find out more.
Get a sample
We work with leading travel brands in cruise, tour, hotel and air industries.Get a sample to see how we help brands use content to boost impact and conversion.
Travel advisor looking to inspire your clients?