Support your travel advisor network.Supercharge their client engagements.
Approach Guides—the leading provider of content optimization solutions for tour operators, cruise lines, hotels and travel consortia—has a two-pronged solution to supercharge your travel advisors’ marketing and sales efforts. First, the solution transforms any video, image, brochure or promotion into a multimedia content experience that advisors can co-brand, personalize & share to delight guests and boost marketing impact. Second, it dynamically creates a co-branded version of your existing website for follow-on conversion.
Three pillars
Content experiences, not assets
Instead of sharing raw assets (videos, images, brochures, etc) with advisors — which necessarily rely upon advisors to repurpose — share engaging multimedia “content experiences,” pre-built campaigns with just-the-right assets optimized to sell your brand.
Co-branded “like magic”
Invite advisors to automagically co-brand these pre-built content experiences with a single click and subsequently personalize and share with their clients to boost conversion. And with our Copilot service, advisors can link from these experiences to a co-branded version of your existing website to further advance the sale.
… And it’s all trackable
Track all shared experiences with our analytics, providing visibility into marketing activities across your travel advisor network.
1
2
3
1
Super-fast co-branding With a single click, the advisor’s name, logo and contact information is automatically integrated into to the content experience designed by your team. They can even add a personal message to further personalize it for their clients.
2
In partnership Your brand is discreetly added (as “In Partnership with”) to each content experience, showcasing your trusted partnership with the advisor.
3
An on-brand experience designed by you The content experiences can showcase any of your brand content and/or leverage content and images from Approach Guides’ vast destination content library. You control the whole experience—the content featured, how it looks, even how it is engaged with—and the advisor can brand it as their own. This takes the heavy lifting off of the travel advisor, whose time and effort is better spent engaging clients directly.
1
2
3
4
5
1
URL marks co-branded version With Copilot, your existing website is dynamically transformed for each travel advisor (via a unique identifier url), creating a co-branded advisor experience and providing valuable analytics and tracking.
2
Advisor’s contact details The travel advisor’s logo & contact information is dynamically injected as a header, “in partnership” with your company.
3
Advisor lead gen All direct booking buttons and links are dynamically transformed to drive leads and sales to the travel advisor (“Contact Me to Book”).
4
Custom look This page can be afforded a completely custom appearance: brand logo (use the standard corporate logo or one unique for co-branding), images, fonts type & colors, button appearance, etc.
5
Persistent page-to-page identifier All links are similarly dynamically transformed, so guests can freely navigate the site without disintermediating the travel advisor.