Support your travel advisors and trade partners.Supercharge their client engagements.
Approach Guides—the leading provider of content optimization solutions for tour operators, cruise lines, hotels and travel consortia—has a two-pronged solution to supercharge your trade partners’ marketing and sales efforts. First, the solution transforms any video, image, brochure or promotion into a multimedia content experience that trade partners can co-brand, personalize & share to delight guests and boost marketing impact. Second, it dynamically creates a co-branded version of your existing website for follow-on conversion.
Three pillars
Content experiences, not assets
Instead of sharing raw assets (videos, images, brochures, etc) with advisors — which necessarily rely upon advisors to repurpose — share engaging multimedia “content experiences,” pre-built campaigns with just-the-right assets optimized to sell your brand.
Co-branded “like magic”
Invite advisors to automagically co-brand these pre-built content experiences with a single click and subsequently personalize and share with their clients to boost conversion. And with our Copilot service, advisors can link from these experiences to a co-branded version of your existing website to further advance the sale.
… And it’s all trackable
Track all shared experiences with our analytics, providing visibility into marketing activities across your travel advisor network.
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Super-fast co-branding With a single click, the advisor’s name, logo and contact information is automatically integrated into to the content experience designed by your team. They can even add a personal message and unique call to action to further personalize it for their clients.
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An on-brand experience designed by you “Content experiences”—outbound marketing pages, showcasing your brand, itineraries, destinations, offers, etc—can be quickly utilized by trade partners.
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URL marks co-branded version With Copilot, your existing website is dynamically transformed for each travel advisor (via a unique identifier url), creating a co-branded advisor experience and providing valuable analytics and tracking.
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Advisor’s contact details The travel advisor’s logo & contact information is dynamically injected as a header, “in partnership” with your company.
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Advisor lead gen All direct booking buttons and links are dynamically transformed to drive leads and sales to the travel advisor (“Contact Me to Book”).
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Custom look This page can be afforded a completely custom appearance: brand logo (use the standard corporate logo or one unique for co-branding), images, fonts type & colors, button appearance, etc.
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Persistent page-to-page identifier All links are similarly dynamically transformed, so guests can freely navigate the site without disintermediating the travel advisor.
A winning solution across the board
Why Travel Brands Love It
Ready to learn more?
We power optimized content for the leaders in cruise, tour, hotels and travel agencies/consortia.