Transform your travel advisor marketing.Supercharge their client engagements.
A new model for B2B2C engagement Approach Guides—the leading provider of multimedia destination content for tour operators, cruise lines, hotels and travel consortia—has launched a new service that supercharges the marketing efforts of its clients’ travel advisor network: it transforms any video, image, brochure or promotion into a multimedia content experience that advisors can co-brand and share with clients to boost impact and conversion. Further, it offers a co-branded website experience for deeper engagement.
Our Solution: Three Pillars
Content experiences, not assets
Instead of sharing assets (videos, brochures, etc) with advisors — which necessarily rely upon advisors to repurpose — share engaging multimedia “content experiences,” quickly designed by you and optimized to sell your brand.
Co-branded, “like magic”
Invite advisors to automagically co-brand your content experiences with a single click and subsequently share it with their clients to boost conversion. And with our Copilot service, advisors can link from these experiences to a co-branded version of your existing website.
… And it’s all trackable
Track all shared experiences with our analytics, providing visibility into marketing activities across your travel advisor network.
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The advisor’s name and contact information is automatically integrated into to the content experience. They can even add a personal message to further personalize it for their clients.
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Your brand is discreetly added (as “In Partnership with”) to each content experience, showcasing your trusted partnership with the advisor.
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The content experiences can showcase any of your brand content and/or leverage content and images from Approach Guides’ vast destination content library. You control the whole experience—the content featured, how it looks, even how it is engaged with—and the advisor can brand it as their own.
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With Copilot, your website is automatically transformed for each travel advisor (via a unique identified url), creating the co-branded advisor experience and providing valuable analytics and tracking.
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The travel advisor’s logo & contact information is dynamically injected as a header, “in partnership” with your company.
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Using javascript, this page can be afforded a completely custom appearance: brand logo (use the standard corporate logo or one unique for co-branding), images, fonts type & colors, button appearance, etc. You can even inject custom elements such as advisor-specific lead gen.
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All direct booking buttons and links are dynamically transformed to drive leads and sales to the travel advisor.
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All links are similarly dynamically transformed, so guests can freely navigate the site without disintermediating the travel advisor.
