Language Localization | Multi-Language Destination Content • Approach Guides

Deliver high-impact content for all audiences with our dynamic language localization

Option 1: Localized content descriptions Option 2: Universal-language content Option 3: Content with subtitles

OPTION 1

Localized content titles & descriptions

The first step in localization is to dynamically translate the titles and descriptions of the content. The service powering the dynamic translations is flexible: we can either use your existing website translation provider or ours. In any case, with our solution you will further be able to review and provide edits to translations to assure copy consistency with brand standards.

Live example of a piece of content with translated title and description:

Exploring...

OPTION 2

Selective display of universal-language content

In addition to English content, our content library includes what we term “universal” content—applicable to all language speakers—such as vignettes (moving images set to music, with no language audio) and local music playlists (see example above).

Live example of a translated vignette video:

Exploring...

OPTION 3

Content with localized subtitles

Social media and content streaming services are making captioning ubiquitous. We encourage travel brands to broadly leverage our vast library of unrivaled multimedia content that brings an expert voice to draw out the quintessential aspects of the world’s most special destinations—this is content guests love! It is easy to add localized-language descriptions that tell guests to click appropriate closed captioning.

Netflix: "More than 80% of members use subtitles or closed captions at least once a month"

Source: Netflix: Player control tests

Live example of an English-language video with description appended that encourages guests to select closed-caption translation:

Exploring...