In addition to English content, our content library includes what we term “universal” content—applicable to all language speakers—such as vignettes (moving images set to music, with no language audio) and local music playlists (see example above).
Social media and content streaming services are making captioning ubiquitous. We encourage travel brands to broadly leverage our vast library of unrivaled multimedia content that brings an expert voice to draw out the quintessential aspects of the world’s most special destinations—this is content guests love! It is easy to add localized-language descriptions that tell guests to click appropriate closed captioning.
Netflix: "More than 80% of members use subtitles or closed captions at least once a month"
Source: Netflix: Player control tests