The new technology builds on Tauck’s existing partnership with Approach Guides, as the two companies already work closely together on a wide array of “Content Experiences,” or pre-built marketing pages that advisors can easily co-brand and share with clients and prospective clients via social media, email and other methods. Tauck’s existing Content Experiences cover a range of topics – from the recent relaunch of Tauck’s trips to Cuba, to its new Smaller Groups tours, to its offerings in Japan – thereby saving advisors time and reducing their workload, while also providing top-quality, co-branded marketing materials to enhance sales.
In this latest effort with Approach Guides, Tauck has developed a feature-enhanced Content Experience dedicated exclusively to promoting group sales of its river cruises, with an even higher degree of customization available to advisors, allowing them to build-in details specific to a particular sailing including itinerary information, departure dates, pricing and more.
“We’re seeing unprecedented demand for groups travel, especially for our river cruises,” said Steve Spivak, Tauck Vice President, Global Sales and Reservations. “Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.”
Tauck is the first river cruise line to partner with Approach Guides, and the first Approach Guides client employing Content Experiences with enhanced levels of advisor customization. “For 99 years, Tauck has been absolutely committed to innovation – certainly in the way we craft our award-winning tours and cruises, but also in the ways we support our valued travel advisor partners,” said Spivak. “Working with Approach Guides to really turbocharge our advisors’ river cruise group sales is just the latest example of those longstanding efforts, and we’re thrilled to roll out this new technology.”
Approach Guides co-founder & CMO Jennifer Raezer was equally enthusiastic. “Not only is Tauck a leader in land tours and cruising, they’re also one of our longest-standing and most valued clients. After launching with our trade solution broadly in September 2023, Tauck has worked with us to adapt the underlying technology to address the unique requirements of specific categories, most notably groups,” said Raezer. “What Tauck is offering is the first of its kind. Groups-focused advisors, and those looking to expand their groups business, are going to love it.”
The service is available immediately for advisors selling groups on Tauck’s river cruises and will be rolled out to all group departures over the coming year. Getting started is easy and only requires advisors to enter their email address to create a custom marketing page. Advisors should contact their Tauck Groups Sales executive for their exclusive invitation.
Tauck will offer a training webinar for travel advisors interested in using the new groups service on July 24 at 3:00 PM Eastern. Register here.
About Tauck
Celebrating its 100th anniversary in 2025, Tauck is a world leader in upscale guided travel, with more than 150 land tours, safaris, river cruises and small ship ocean cruises to 70+ countries and all seven continents. In each of the last 27 years, Tauck has been honored in Travel + Leisure magazine’s annual “World’s Best Awards” celebrating the very best in luxury tours, cruises, hotels and more.
About Approach Guides
Approach Guides is the partner-led demand generation platform. We enable brands to turn partners into measurable demand channels, powering personalized, co-branded experiences that generate and convert demand through real conversations. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations drive engagement, leads and revenue with full visibility and control. Learn more at www.approachguides.com.
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Contact: Tom Armstrong
Corporate Communications
Jennifer Raezer
Founder & CMO, Approach Guides
