Geneva, Switzerland, November 29, 2023 — Explora Journeys, the luxury lifestyle brand of the MSC Group, is empowering travel advisors with a dynamically co-branded website to support their ongoing sales and marketing efforts.

“This is the sales tool that every travel advisor wishes they had,” said Chris Austin, Chief Sales Officer of Explora Journeys. “Now advisors can use our website to share specific holiday options with their clients and get indications of interest so they can immediately follow up. And just as important: it’s intuitive to use and keeps the advisors’ branding front and center.”

With this new service, travel advisors can engage and inspire clients by sharing links to any journeys, destinations or experiences on the Explora Journeys website. As they browse, clients remain in the advisor’s branded environment, where they can access trip details and real-time pricing. Further, calls to action drive leads directly to the travel advisor. The co-branded website is powered by technology from Approach Guides, the leading content optimization platform for travel brands.

“With this announcement, Explora Journeys joins an elite group of suppliers leading the way in putting travel advisors first and giving them the technology they need to build their businesses,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “Advisors are going to love how the website not only helps them boost sales, but also raises the level of service for their luxury clients.”

The service is available immediately and getting started is easy: no registration forms, no passwords to remember, no waiting for approval — advisors simply enter an email address. Advisors can get their personalized websites by going to the Explora Journeys Co-Branded Website.

For media inquiries please contact explora@louhammond.com 

-ENDS- 

About Explora Journeys  

Explora Journeys is the privately-owned luxury lifestyle brand of the MSC Group, headquartered in Geneva, Switzerland, created at the heart of Swiss luxury hospitality. The brand stems from the owners’ long-held vision to redefine the ocean experience for a new generation of discerning luxury travellers, drawing on the family’s 300 years of maritime heritage. The brand’s aspiration is to create a unique ‘Ocean State of Mind’ by connecting guests with the sea, with themselves, and like-minded others, while remarkable itineraries will blend renowned destinations with lesser-travelled ports, for a journey that inspires discovery in all its forms. 

A fleet of six ships, two of which are under construction, will be launched from 2023 to 2028. Equipped with the latest environmental and marine technologies, Explora Journeys will introduce a new style of transformative ocean travel. EXPLORA I offers 461 oceanfront suites, penthouses and residences designed to be ‘Homes at Sea’ for our guests, all with sweeping ocean views, private terrace, a choice of eleven distinct culinary experiences, across six vibrant restaurants plus in-suite dining, twelve bars and lounges, (eight indoor and four outdoor) Chef’s Kitchen, four swimming pools, extensive outdoor decks with private cabanas, wellness facilities, and refined entertainment.  Inspired by the company’s European heritage, Explora Journeys will provide guests with an immersive ocean experience, respectful and intuitive hospitality.  

To learn more about Explora Journeys, visit explorajourneys.com or follow us on  Instagram, Twitter, Facebook and LinkedIn.   

About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia.