National Geographic-Lindblad Expeditions Expands Relationship with Approach Guides

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Approach Guides

At a Glance

Brand: National Geographic-Lindblad Expeditions

Focus: Partner-led demand generation

What they’re doing: Integrating co-branded content experiences with a personalized, trade-friendly website to generate and convert advisor-driven demand

National Geographic-Lindblad Expeditions is deepening its advisor strategy by connecting personalized content with a fully co-branded website experience, creating a seamless path from engagement to conversion. By pairing inspiration with lead generation within a single, advisor-centered journey, the brand is enabling more effective selling while maintaining visibility into what drives demand.

Lindblad Expeditions and Approach Guides Expand Partnership to Deliver More Trade Marketing Solutions to Travel Advisors

Expanded Partnership Makes Lindblad Expeditions the First Expedition Cruise Line to Pair Customized Content Experiences with Personalized, Trade-Friendly Website

Lindblad Expeditions, the pioneer of modern expedition cruising and the global seller and operator of the National Geographic-Lindblad Expeditions co-brand, is proud to announce the expansion of its partnership with Approach Guides to provide travel advisors with more sales tools, including new customized content experiences and a personalized, conversion-optimized website.

The new website seamlessly connects advisors’ Approach Guides with a personalized, trade-friendly version of the Company’s consumer-facing website, www.expeditions.com. This integration allows travel advisors to confidently share any National Geographic-Lindblad Expeditions webpage with clients—complete with real-time pricing, availability, and full personalization—while ensuring that all leads are sent directly and privately to the advisor, safeguarding client relationships and supporting business growth.

“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business,” said Kathi Riddle, Senior Vice President of Sales, Lindblad Expeditions. “Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”

“This is a game-changer,” said David Raezer, Co-Founder and CEO, Approach Guides. “Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way—now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”

Lindblad Expeditions first partnered with Approach Guides in 2023 to create dynamic multimedia content experiences that enable travel advisors to seamlessly co-brand and personalize key sales touchpoints—enhancing client engagement and driving higher conversions.

To showcase some of the new features of the expanded partnership, Lindblad Expeditions and Approach Guides recorded a detailed demonstration webinar for travel advisors, available online on Lindblad Expeditions’ YouTube channel.

For more information about the expanded partnership with Approach Guides, travel advisors are encouraged to contact lindbladsales@expeditions.com. To create customized National Geographic-Lindblad Expeditions experience pages for their clients, travel advisors can visit inspires.to/lindblad-expeditions/experiences.

About Lindblad Expeditions:

Lindblad Expeditions, LLC, a subsidiary of Lindblad Expeditions Holdings, Inc. (NASDAQ: LIND), is the recognized pioneer of modern expedition cruising, creating the category after the family led the first non-scientific civilian expedition to Antarctica in 1966.

With nearly 60 years of experience and operational excellence, Lindblad Expeditions now commands the largest, most diverse fleet of expedition ships in the industry, consisting of 23 owned and chartered mission-built vessels ranging in size from 16 – 148 guests. Lindblad Expeditions offers over 100 unique itineraries across six continents, selling and operating over 600 annual departures on behalf of the National Geographic-Lindblad Expeditions co-brand. Together, the two industry leaders deliver unmatched expertise, bringing together leading scientists, naturalists, and researchers to inspire travelers, highlight moments that elevate the soul, and foster a lifelong passion for the planet and its people.

To learn more about Lindblad Expeditions, its growing fleet, and the National Geographic-Lindblad Expeditions co-brand, visit www.expeditions.com.

About Approach Guides:

Approach Guides is the partner-led demand generation platform. We enable brands to turn partners into measurable demand channels, powering personalized, co-branded experiences that generate and convert demand through real conversations. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations drive engagement, leads and revenue with full visibility and control. Learn more at www.approachguides.com.

Media Contacts:

Bradley Norman, Lindblad Expeditions: bradleyn@expeditions.com

Kristin Sluyk, Decker Royal: kristin@deckerroyal.com

National Geographic-Lindblad Expeditions xApproach Guides

Lindblad Expeditions and Approach Guides Expand Partnership to Deliver More Trade Marketing Solutions to Travel Advisors

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National Geographic-Lindblad Expeditions x
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