With two new Star Class ships joining its fleet — Star Seeker in December 2025 and Star Explorer arriving in late 2026 — Windstar Cruises is giving travel advisors the tools to capitalize on expanded inventory. The cruise line has partnered with Approach Guides to provide travel advisors with one-click co-branded marketing pages and a personalized version of windstarcruises.com, allowing them to get new Windstar ships in front of clients without marketing setup, logins, or technical work.
Travel advisors have increasingly found success using digital media tools — including social media and CRM platforms — to generate new leads and spark conversations with clients. This partnership creates a seamless next step, allowing advisors to confidently direct those leads to Windstar’s new website without the burden of managing or updating content themselves. Windstar handles the updates, ensuring advisors always present current and accurate information.
Each travel advisor’s co-branded Windstar website is live and continuously updated, with daily refreshes to pricing, offers, and the latest ships, products, and features — allowing advisors to share real-time information with clients while eliminating the time normally spent maintaining content.
“We’re adding two ships to our fleet in quick succession, and that means our advisors have meaningful new product to sell to their clients,” said Janet Bava, chief commercial officer, Windstar Cruises. “Approach Guides allows advisors to save time on marketing so they can focus on what they do best: building trusted relationships with their customers.”
What travel advisors can do with Approach Guides
With one click, and no login required, travel advisors can:
- Co-brand and share professionally designed marketing pages spotlighting Windstar destinations, ships, itineraries, and offers, including the two newest Star Class ships.
- Communicate Windstar’s small-ship advantage — closer-to-shore access, immersive ports, a more personal onboard experience — using on-brand, conversion-focused messaging.
- Direct clients from social media, email, or CRM campaigns to a personalized, co-branded windstarcruises.com with real-time pricing and availability with leads captured directly back to the advisor.
“Windstar is in a rare position; they’re growing their fleet while maintaining the intimate, small-ship experience that makes advisors passionate about selling them,” said Jennifer Raezer, co-founder and CMO, Approach Guides. “We built the platform to convert that enthusiasm into booked business. Pairing co-branded content with a personalized website gives advisors everything they need to present Windstar confidently, from first inspiration through to booking.”
Get started
Travel advisors can launch co-branded Windstar marketing instantly — no login required:
inspires.to/windstar
Advisors can book online at windstarcruises.com, contact Windstar Cruises by phone at 866-258-7245, or request a call from a Windstar vacation planner.
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Media Contacts
Sarah Scoltock, Director of Public Relations, Windstar Cruises / sarah.scoltock@windstarcruises.com
Claire Skinner, Senior Vice President, LDPR / windstar@ldpr.com
About Windstar Cruises
For four decades, Windstar Cruises has reimagined small-ship cruising with a distinctive blend of relaxed luxury and genuine connection to the world’s most captivating destinations. From its origins with motor sailing yachts tailored for upscale yet casual travel, Windstar has grown into a diverse fleet of four Star Class all-suite yachts — including its newest addition, Star Seeker, which joined the fleet in December 2025 — and three Wind Class sailing yachts. Its highly anticipated Star Explorer is set to debut in December 2026, expanding the fleet to eight yachts accommodating 150–350 guests. Windstar’s Wind Class sailing yachts are also undergoing a meticulous two-phase redesign, to be completed by 2027. Windstar sails to more than 330 ports across Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, Japan, the South Pacific, and Asia — and unlike most cruise lines, operates year-round in the Mediterranean and Tahiti. Windstar Cruises is proud to be part of the Xanterra Travel Collection®.
About Approach Guides
Approach Guides is the partner-led demand generation platform. We enable brands to turn partners into measurable demand channels, powering personalized, co-branded experiences that generate and convert demand through real conversations. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations drive engagement, leads and revenue with full visibility and control. Learn more at approachguides.com.
