Brand: Riviera Travel
Focus: Partner-led demand generation
What they’re doing: Riviera Travel launches Approach Guides’ innovative suite of marketing technologies designed to help travel advisors more effectively promote Riviera voyages, engage clients and increase bookings with ease
Join Riviera Travel ‘s Marilyn Conroy, EVP Sales & Marketing and Lisa Ertmann, Regional Sales Director, along with Jennifer Raezer, co-founder of Approach Guides, for a fun and interactive session that will make marketing Riviera Travel not only easier — but more rewarding.
Partnership Enables Advisors to Promote Riviera Travel Under Their Own Brand
Fort Lauderdale, Fla. – (June 26, 2026) – Riviera Travel, a leader in ultra-premium river cruising, ocean yachts, and global land travel for more than 40 years, today announced a strategic partnership with Approach Guides to provide travel advisors with a co-branded digital marketing platform that allows them to share Riviera Travel content under their own brand while giving clients direct access to live pricing and availability.
“As we continue to expand our support for the travel advisor community, providing tools that help advisors market and sell Riviera Travel remains a top priority,” said Stuart Milan, president of North America for Riviera Travel. “Through our partnership with Approach Guides, advisors can personalize Riviera Travel content with their own branding, delivering a more professional and trusted experience that encourages travelers to connect directly with their advisor for expert guidance.”
Through the partnership, travel advisors can quickly create and share personalized Riviera Travel marketing content that features their own agency branding. Clients will be directed to a customized Riviera Travel website that prominently features both the advisor’s brand and Riviera Travel’s content. These pages provide clients with real-time pricing and availability, while encouraging them to connect directly with their advisor to discuss travel options and to complete their booking. The result is a more personalized client experience that helps advisors strengthen relationships, stay top of mind, and generate more bookings.
“Riviera Travel has everything advisors look for in a river cruise partner: compelling value proposition, deep destination expertise and a product that stands apart,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “As awareness continues to build in North America, this technology gives advisors an easy, effective way to introduce the brand, engage clients and convert interest into bookings.”
The platform helps advisors spend less time building marketing materials and more time focusing on client relationships and sales. Advisors can quickly showcase Riviera Travel’s latest itineraries, promotions, and travel experiences while providing clients with an easy way to explore options and take the next step toward booking.
Known for its ultra-premium river cruises and more than four decades of European touring expertise, Riviera Travel continues to deliver exceptional travel experiences that combine value, immersive cultural discovery, and thoughtfully curated itineraries. This strategic partnership comes at a time of significant evolution for the brand, as it rolls out dedicated solo traveler programs, its first Mekong River ship, and innovative Radiance Class ships, further enhancing Riviera’s ability to support advisors, deepen client engagement, and drive new bookings.
Stay up-to-date on the latest news by following the company on Facebook Facebook.com/RivieraTravelUSA, Instagram @Rivieratravelusa, and LinkedIn.
The co-branded experience is available at Inspires.to/Riviera, with no login information required.
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About Riviera Travel
With over four decades of expertise in delivering ultra-premium river cruise experiences, Riviera Travel is strengthening its presence in the U.S. market with the recent opening of its North American headquarters in Fort Lauderdale, Florida. Riviera Travel operates a fleet of 13 custom-designed ships sailing along Europe’s most iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and the Dutch Waterways. The company is renowned for its exceptional cruise directors and local guides, immersive itineraries, and elegant ships. Riviera Travel is also a leader in the solo travel market, offering more dedicated solo traveler departures than any other river cruise brand including a dedicated ship for solo travelers. Each of Riviera’s ships feature amenities such as a panoramic observation lounge, five-star dining, a spa and wellness area, and a sun deck, creating a relaxed yet sophisticated atmosphere for travelers exploring Europe’s rivers and landscapes. Riviera Travel consistently earns high marks for guest satisfaction and value, making it a top choice for discerning travelers seeking memorable river cruise experiences.
About Approach Guides
Approach Guides is the partner-led demand generation platform. Entirely turnkey, the technology enables brands to turn partners into measurable demand channels — powering more human, connected selling at scale through premium, co-branded content experiences that drive real engagement, leads and revenue. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations increase partner performance, visibility and conversion. For more information, visit approachguides.com.
Media Contact:
Becca Maroney / Allie Trepanier
631-671-7528