June 2026. The Ritz-Carlton Yacht Collection is collaborating with Approach Guides to provide travel advisors with personalized, co-branded marketing content and a fully co-branded version of ritzcarltonyachtcollection.com, reinforcing its commitment to the advisor community and enabling more effective, high-touch selling.

Since launching in 2022, Ritz-Carlton Yacht has introduced a distinct expression of luxury travel at sea, pairing the legendary service of Ritz-Carlton with the timeless elegance of yachting. Across three ultra-luxury yachts, guests can enjoy all-suite accommodations with private terraces, world-class dining, rejuvenating wellness at The Ritz-Carlton Spa, immersive journeys to iconic and lesser-traveled destinations, and a signature Marina that enhances the connection to the sea. The brand continues to resonate strongly with travel advisors and their clients, offering a distinctive way to experience the world.

“As interest in ultra-luxury at sea continues to grow, travel advisors are even more essential in helping our guests discover, differentiate, and experience The Ritz-Carlton Yacht Collection,” said Jeremy McClellan, vice president-trade sales & support for Ritz-Carlton Yacht. “This collaboration with Approach Guides gives advisors the tools to tell our story with accuracy and impact, inspire clients, and convert interest into bookings.”

 With a single click, advisors can now: 1) Instantly co-brand and share visually rich marketing pages highlighting Ritz-Carlton Yacht’s global itineraries, extended port stays, and destination-focused experiences; 2) Present what makes sailing with Ritz-Carlton Yacht special — from its signature service and onboard experience to its three ultra-luxury yachts — in a consistent, on brand, and conversion-optimized package that is proven across the industry; 3) Direct clients to a personalized version of ritzcarltonyachtcollection.com, featuring real-time pricing, availability and integrated lead capture, as well as content that reveals the unrivaled experience that awaits curious travelers

“The Ritz-Carlton Yacht Collection is at the top of every luxury traveler’s bucket list,” said Jennifer Raezer, co-founder and chief marketing officer for Approach Guides. “Now advisors have marketing content that rivals the brand. Every content experience is designed by the marketing team at The Ritz-Carlton Yacht Collection to be beautiful, revealing what makes the experience like no other, and engineered by their technology team to drive deeper engagement and measurable results.”