Privacy Policy

Last modified: 2 June 2025

This Privacy Policy governs each website, mobile site, application, and/or other service, regardless of how distributed, transmitted, published, or broadcast (each, a “Service”) provided by Approach Guides and its subsidiaries and/or affiliates (collectively, “Approach Guides,” “we,” “us,” or “our”). This Privacy Policy applies to all those who access, visit and/or use the Service, whether acting as an individual or on behalf of an entity, whether you pay for, are invited to use or otherwise access, visit and/or use the Service (collectively, “you,” or “your” or “users”). For a complete review of our Services (including definitions) and how to use them, see our Terms of Use.

At Approach Guides, we understand the importance of your personal privacy. This Privacy Policy is available to help you understand how Approach Guides handles your information. 

HOW WE COLLECT INFORMATION

Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, that is not otherwise publicly available. Approach Guides collects your personal information in a variety of ways, including when you use, purchase or subscribe to an Approach Guides Service; when you subscribe to Approach Guides emails and notices; when you register for or participate in Approach Guides events; when you visit Approach Guides websites, mobile application or the websites or mobile applications of certain Approach Guides partners and clients; and when you download Approach Guides travel guides.

INFORMATION WE COLLECT

The types of personal information we may obtain includes: 

• contact information, including your name, email address, and postal address;
• professional information, including information about your company, job title, industry, assets, or income; and
• payment information such as name, billing address and payment card details (including card number, expiration date and security code), if you are purchasing something from an Approach Guides website.

You are not required to provide this information, but if you choose not to do so, we may not be able to offer you some of the Services or features Approach Guides offers.

For users who want to use our co-branding Services (Content Experiences and Websites), you may choose to directly provide us with your business card information (email, name, phone number, company name, company logo and personal photo) and CV-related information (bio, social handles, affiliations, sales regions, sales focus).

In addition, we collect information through technology, such as cookies and pixels, when you visit our websites. For more information, please see the “Cookies and Related Technologies” section of this Privacy Policy. 

HOW WE USE THE INFORMATION WE COLLECT

We may use the personal information we obtain to:

• create and manage your profile and account;
• offer and provide features and Services to you;
• communicate with you about participation in surveys, webinars or other time-sensitive programs, promotions, newsletters, company updates, other offers you express an interest in;
• communicate with you on behalf of our clients and partners;
• display content on our websites and co-branded sites;
• automate the display of content on our websites or co-branded sites;
• process payment for your purchases, orders, and subscriptions; 
• operate, evaluate, and improve our business (including enhancing and improving our services);
• perform data analysis; and
• comply with and enforce applicable legal requirements.

We use the personal information we obtain to comply with applicable legal requirements, carry out our contractual obligations, and to provide our Services.  Otherwise, we obtain consent to process personal information.  

In addition, the following section of our Privacy Policy covers the use of information collected through cookies and related technologies.  

COOKIES AND RELATED TECHNOLOGIES

“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Approach Guides, its clients, partners and/or third-party service providers (collectively, “Partners”) may send a cookie to your computer through your browser. Approach Guides uses cookies to track page requests and the duration of each user’s visit, and the use of cookies allows us to provide a user’s browser with information tailored to the user’s preferences and needs and to also streamline the user’s visits to our website. You can choose whether to accept cookies by changing the settings of your browser. You can reset your browser to refuse all cookies (in some cases, other than necessary cookies) or allow your browser to show you when a cookie is being sent. If you choose not to accept cookies, your experience at our websites and mobile applications and other websites/mobile applications may be diminished and some features may not work as intended. 

“Pixel tags” are tiny graphic images that tell us what parts of the website have been visited or measure the effectiveness of searches users perform on the website. We may also use pixel tags in email messages to tell us whether emails have been opened to assure that we are only sending messages that are of interest to our users.

In addition, Approach Guides automatically receives and records information on our server logs from your browser, including your IP address, Approach Guides cookie information, and the page you request.  Approach Guides uses this information to help diagnose problems with our servers, for system administration, and to examine our website and mobile application traffic in aggregate. The information may be collected and used to improve the content of our websites and mobile applications and to customize content and/or layout for each user.

Please note that Approach Guides may allow Partners that are presenting information on some of our webpages to set and access their cookies on your computer. Among other things, Approach Guides’ Partners may use cookies, pixel tags and other technologies to record which ads your browser has loaded, and which pages you may have been viewing when the ads were delivered or accessed. Among other things, these Partners may use cookies, pixel tags and other technologies to enable such Partners to record which ads your browser has loaded, and which pages you may have been viewing when the ads were delivered or accessed. Partners’ use of cookies and pixel tags is subject to their own privacy policies, not the Approach Guides Privacy Policy.

You can always set your own cookie preferences and decide whether you agree to be on our radar when it comes to ads or behavior analytics or not.

INFORMATION WE SHARE

Approach Guides does not sell or share personal information about you, except as described in this Privacy Policy.  

We may provide personal information about our users to Partners who work on behalf of or with Approach Guides. These Partners may use your personal information to help Approach Guides communicate with you about offers from Approach Guides and Partners. However, these Partners do not have any independent right to use or share this information.

When you register for an event or other promotion that is sponsored by a Partner, the Partner will be provided personal information unless otherwise posted in connection with the promotion. Partners’ use of this information is subject to their own privacy policies, not the Approach Guides Privacy Policy.

In addition, as directed, we may share your information with a Partner who you choose to collaborate with on delivering Co-branded Content Experiences and Websites. 

We reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.

SUBPROCESSORS

We may engage sub-processors to process personal information on your behalf to assist us with hosting and infrastructure or support product features and integrations.

The following is a list of our sub-processors:

OpenAI

Via the OpenAI API, OpenAI provides Approach Guides with artificial intelligence services, including natural language processing and generation. To provide these services, OpenAI processes and stores personal data necessary for the functioning of the AI models. However, Approach Guides does not use personal data to train OpenAI or any other machine learning model. To learn more about OpenAI’s privacy practices, please visit https://openai.com/policies/privacy-policy

Google Analytics

Approach Guides uses Google Analytics to collect and analyze data related to the use of our Services. This includes information about how users interact with our Services and the Site, what pages users visit and how users found our Site. Google Analytics processes this data to help us understand user behavior and improve our Services. To learn more about Google’s privacy practices, please visit https://policies.google.com/privacy

YOUR RIGHTS & CHOICES

Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used and managed. 

To update your preferences, ask us to remove your information from our mailing lists, or submit a request to withdraw your consent, please contact privacy@approachguides.com: 

• To unsubscribe from receiving future marketing and promotional emails, click on the unsubscribe link provided in our emails or contact privacy@approachguides.com.
• To withdraw your consent and request deletion of your account data, please contact privacy@approachguides.com from the email address associated with your account and use the subject line “Approach Guides – account deletion request’.

To the extent provided by applicable law, you may (1) request access to the personal information we maintain about you; (2) request that we update, correct, amend, erase; or restrict the information, or (3)  exercise your right to data portability, by contacting us at privacy@approachguides.com.  Depending on your location, if you are not satisfied with your response, you may have the right to file a complaint with a government regulator.  

OTHER ONLINE SERVICES AND THIRD-PARTY FEATURES 

Our websites and mobile applications may contain links to other websites that are not controlled by us, including, without limitation, websites owned and/or controlled by Partners. We are not responsible for the privacy practices and policies of any website other than our own.

HOW WE PROTECT PERSONAL INFORMATION

We follow accepted industry standards to protect personal information you have provided.  We work hard to protect Approach Guides and our users from unauthorized access to or unauthorized alteration, disclosure, or destruction of information we hold. With respect to how we protect personal information, we:

• encrypt our services using SSL, in transit and at rest as well;
• review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems; and
• restrict access to personal information to those of Approach Guides staff, Partners, and third parties who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

RETENTION OF PERSONAL INFORMATION

To the extent permitted by applicable law, we retain personal information we obtain about you for the time needed to fulfill the purpose for which we obtained it, in accordance with the provisions of this Privacy Policy, or we have another lawful basis for retaining the data beyond the period for which it is necessary to serve the original purpose for collecting the data. 

UPDATES TO OUR PRIVACY POLICY

Approach Guides reserves the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update, or modification on the website. Any such change, update or modification will be effective immediately upon posting on the website. Users will be informed of changes to this Privacy Policy via the “last modified” notice on this Policy.

This privacy policy applies to all Approach Guides websites including https://approachguides.com/ (and its subdomains) and https://inspires.to.

HOW TO CONTACT US

If you have any questions regarding this policy, please email privacy@approachguides.com.