Trafalgar has partnered with Approach Guides to put travel advisors at the center of its next phase of growth. Free, ready-to-share co-branded content experiences and personalized Trafalgar websites help advisors market the brand’s expanded Premium, Classic and Saver offerings, generate client inquiries and drive bookings. Advisors can add their own branding and contact information in seconds, keeping their client relationships at the heart of every interaction.
Partnership equips travel advisors to bring Trafalgar’s expanded portfolio to more clients, generate demand and drive bookings
Costa Mesa, Calif. – October 28, 2026 — For more than 80 years, Trafalgar has built its reputation around connecting travelers more deeply with the places they visit. Now, the global guided travel leader is entering a new era, bringing together a broader spectrum of travel experiences under one brand, with Premium, Classic and Saver offerings designed to appeal to more travelers, occasions and budgets.
To help bring this expanded proposition to market, Trafalgar is partnering with Approach Guides to put travel advisors at the center of its new era of growth. As the first mainstream guided travel company offering the full Approach Guides solution, Trafalgar is equipping advisors with both ready-to-share, co-branded content experiences and their own personalized Trafalgar websites. Together, these tools help advisors turn travel inspiration into meaningful client conversations, qualified inquiries and bookings. The technology is free to advisors and available immediately.
“This new era for Trafalgar is about creating more opportunity — for travelers, for advisors and for our business,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands. “As we expand what Trafalgar represents, we want to give advisors the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant. Approach Guides helps us extend the power of the Trafalgar brand directly into the advisor-client relationship.”
Trafalgar is going beyond traditional advisor marketing support, providing a turnkey solution that seamlessly transfers their marketing expertise to advisor partners. Whether sharing an inspiring destination story or a specific itinerary, advisors can personalize Trafalgar’s marketing content and website pages with their own branding and contact information in seconds. They can then share them through email, social media and direct client communications, keeping the advisor at the center of every interaction while ensuring private inquiries come directly back to them.
“Travel brands make significant investments in creating exceptional marketing, but much of its potential goes untapped when advisors don’t have an easy way to put it to work,” said Jennifer Raezer, Founder and CMO of Approach Guides. “Trafalgar is changing that by making advisor activation part of its growth strategy — ensuring its investment reaches beyond the brand’s own marketing channels and into the client relationships that ultimately drive sales.”
Travel advisors can immediately begin personalizing and sharing Trafalgar’s co-branded content and website experiences at inspires.to/trafalgar.
To help advisors get started, Trafalgar and Approach Guides are hosting two interactive webinars, walking advisors through how to personalize and share content, generate client enquiries and make the most of the platform.
North America and EMEA: November 4 | 9:00 AM PST
Register here: https://streamyard.com/watch/bM2FBN3QQezG
Asia Pacific: November 5 | 10:00 AM AEDT
Register here: https://streamyard.com/watch/vC857EzbWZ6h
Trafalgar is one of the world’s most-loved and trusted travel companies. The brand spans five travel categories: Tours, Small Groups, River Cruises, Rail Journeys and Group Sales, organized across three value tiers: Saver, Classic and Premium. Travelers can easily find the right experience at the right price. With more than 600 itineraries across 75 countries and backed by more than 150,000 five-star reviews, Trafalgar creates memorable journeys filled with authentic local experiences, expert guidance and responsible travel practices. Whether by land, river or rail, Trafalgar makes it easy for travelers to discover the heart of every destination, backed by nearly 80 years of trusted experience. For more information, visit www.trafalgar.com
Approach Guides provides the technology that turns brands’ distribution partners into measurable demand channels — powering more human, connected selling at scale through premium, co-branded content experiences and co-branded websites that drive engagement, leads and revenue. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations increase partner performance, visibility and conversion. For more information, visit approachguides.com