Swan Hellenic x
Approach Guides

At a Glance

Brand: Swan Hellenic

Focus: Partner-led demand generation

What they’re doing: Enabling advisors to deliver more confident, high-quality sales through personalized, co-branded content experiences

Swan Hellenic is strengthening how its itineraries are presented in advisor-led conversations by equipping partners with instantly personalized, story-rich marketing technology. By making it easier for advisors to communicate value and tailor recommendations, the brand is driving higher-quality engagement while supporting faster, more confident sales.

Swan Hellenic Partners with Approach Guides to Launch Industry-Leading Marketing Solution for Travel Advisors

Innovative system empowers travel advisor partners to create instantly personalized content experiences of world-class itineraries for quality leads and fast, confident sales

Cultural expedition cruise pioneer Swan Hellenic has partnered with Approach Guides to support travel advisors with the cruise industry’s most innovative trade marketing solution.

“Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisor partners to tell our compelling story,” said Joe Maloney, Swan Hellenic Vice President of Sales, North America. “Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort.”

The new solution features instantly co-brandable marketing pages, known as “content experiences,” which showcase Swan Hellenic’s itineraries, onboard experiences, destinations, ships and latest promotions. Leveraging AI to create engaging personalization, travel advisors can deliver content experiences through QR codes at all client marketing touchpoints—website, email, social media and even in-person events. To boost impact and conversion, these content experiences employ built-in calls to action that drive leads directly to advisors.

Technology from Approach Guides, the leading content optimization platform for travel brands, is powering the solution. “Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership,” said Approach Guides co-founder & CMO Jennifer Raezer. “Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic’s incredible expeditions, then sit back and collect the leads.”

The service is available immediately. Travel partners can get started by co-branding their first content experience here or by going to inspires.to/swan-hellenic (no login required).

“We are delighted with this partnership, which is providing groundbreaking support to our partners and travel advisors,” said Swan Hellenic CEO Andrea Zito. “I look forward to meeting them at Virtuoso Travel Week in Las Vegas from August 11-18. It will be the first time that Swan Hellenic is present at this world-leading luxury travel conference organized by Virtuoso, of which we are now a proud partner.”

To learn more, please visit swanhellenic.com.

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