Largay Travel announces collaboration & partnership with Approach Guides
Largay Travel releases white-label suite of destination “Content Experiences” for its travel advisors in collaboration with Approach Guides
Largay Travel advisors can now share just-the-right curated content—insights into a local culinary treat, an artistic treasure, or even local lingo—to transform the way their clients learn about and experience a destination.
Largay Travel, a leading luxury travel host agency is empowering its travel advisors with a new industry-first content portal of pre-built white-labeled content experiences—showcasing the quintessential aspects of destinations throughout the world—that can be instantly co-branded and shared with its luxury traveler clients.
The content experiences are powered by technology from Approach Guides, the leading content optimization platform for travel brands. Largay uses Approach Guides’ solution to design multimedia content experiences that not only offer insights into destinations but also showcase suppliers, on-location experiences, and luxury travel tips. The experiences are subsequently shared with advisors who can—with a single click—co-brand, message, and share with their traveler clients.
“Approach Guides has always been on the cutting edge of innovation, technology, and understanding of the type of content and experiences advisors need to not only educate themselves on destinations but also truly tap into the type of content that will inspire and open their client’s eyes to a world of possibilities,” said Largay Travel Director of Marketing Scott Largay. “We hear time and again from our advisors about the pitfalls of oversaturation associated with mass email & social marketing to clients, the frustrations and time it takes to create and share this type of content in the ways they would like it shared, and then trying to take it a step further and adjust it to “make it their own” that more and more advisors were saying no to any forms of marketing rather than saying yes and that is a huge problem not only for us but for all of the travel suppliers we work with. These content experiences allow us to return to what we really want to do: inspire, educate, and turn travel dreams into a reality, at a personal level. Not only does this partnership open up an entirely new digital landscape to how this type of content is created and shared with clients but also through Approach Guides technology and platform allows for my marketing and leadership team to create any type of agency-specific content we want that can be instantly white-labeled and ready for our advisors and that right there is a real game changer. ”
“The luxury travel segment is exceptionally competitive and we are continuously looking for solutions that empower Largay advisors to provide the best service in the industry. This destination-focused co-branding solution is something special. It gives every advisor a personalized way to connect and add value for their clients,” said Amanda Klimak, Largay’s President and Co-Owner.
“To cater to luxury clients’ requirements, travel advisors need content that helps them tell a story. These content experiences will elevate Largay advisors’ marketing and client support: it’s super easy to use, fully co-branded to the individual travel advisor, and full of first-rate multimedia insights into what makes destinations unique,” said Jennifer Raezer, co-founder and CMO, Approach Guides. “Largay advisors have always impressed me with their creativity and I can’t wait to see how they leverage our co-branded content experiences to delight clients and boost conversion.”
The new service is available immediately to advisors on Largay Travel’s advisor content portal, which will feature more than 300 Largay Travel exclusive curated destination and experience-based sharable content experiences in addition to Approach Guides’ vast portfolio of endlessly inspirational and educational content.
About Largay Travel
Largay Travel, established in 1969, is a full-service host travel agency that specializes in creating personalized, authentic, and extraordinary travel experiences around the world. As a Forbes Travel Guide Endorsed agency, branch of the Tzell Travel Group, and membership in the esteemed Virtuoso luxury travel network, Largay Travel has established deep connections and direct access to the world’s top hotels, cruise lines, and tour operators. These partnerships and collaborations enable them to curate elevated travel journeys tailored to a traveler’s specific interests and needs. Their Virtuoso membership and endorsement by Forbes Travel Guide, limited to less than 1% of all global agencies, also grants their clients access to complimentary upgrades, VIP amenities, and exclusive events and experiences worldwide, a privilege unavailable to non-Largay Travel clients. Embracing a hybrid approach, Largay Travel combines cutting-edge technology and innovation with personal relationships and human connection to foster an organizational culture attuned to desired services they provide to their travel advisors and the types of travel experiences that truly matter to their clients. For more information, visit largaytravel.com
About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com