Mooresville, NC – 12 February 2024 – Gifted Travel Network (GTN), the premier host agency for luxury travel advisors, is partnering with Approach Guides, the leading content optimization platform for travel brands, to bring streamlined content personalization to its network.

“Our network continues to be recognized for having the most engaged, passionate and dedicated advisors in the industry and we are committed to bringing them the most innovative, market-leading technology,” said Sandy Saburn, GTN’s Chief Strategic Alliances Officer. “Approach Guides’ co-brandable multimedia ‘content experiences’—showcasing destinations, suppliers, experiences and promotions—offer a paradigm shift in how marketing is done. And giving fast, easy access to them through our intranet gives our advisors a distinct advantage.”

In a matter of seconds, GTN advisors can now effortlessly discover, personalize & share content experiences to elevate their outbound marketing, delight clients and boost conversion. The ever-expanding selection of content experiences—supporting Gifted Travel Network and Virtuoso Preferred suppliers like Regent Seven Seas Cruises and Tauck—can be shared with clients via email marketing and social media and can even be added to the advisor’s website. 

“GTN’s integration of our content personalization technology is thoughtful, elegant and intuitive, highlighting suppliers with a next-generation approach to marketing that advisors are coming to expect,” said Jennifer Raezer, Approach Guides Founder and Chief Marketing Officer. “GTN’s advisors are widely regarded as consummate entrepreneurs, and to help them be even more successful is quite an honor.”

Getting started could not be easier. GTN advisors can visit the GTN intranet to find content experiences in the Partner Resource Guide—within the Approach Guides section or directly on each participating partner’s page—enter their email address and be swiftly on their way to supercharging their marketing with co-branded content from luxury suppliers such as Regent Seven Seas Cruises, Tauck, Lindblad Expeditions, Explora Journeys, Aurora Expeditions, TCS World Travel, Four Seasons Private Jet and Big Five Tours & Expeditions!

About Gifted Travel Network
Gifted Travel Network (GTN) is the premier host agency for luxury travel advisors. Providing an elevated hosting experience through its collaborative community, exceptional support, superior access, and award-winning professional development programs, GTN has completely redesigned the luxury hosting space. As educators and community-builders with a clear vision of making a difference in the industry, GTN’s mission and passion is to cultivate success through travel entrepreneurship. For more information, visit www.giftedtravelnetwork.com.

About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com.