In celebration of Travel Advisor Appreciation Month, Atlas Ocean Voyages, the leader in yacht expedition cruising, is launching a strategic partnership with Approach Guides to empower travel advisors with co-brandable content experiences, making it easier to market their business and earn more.
“Selling our yacht-inspired expedition cruises—intimate, upscale, immersive—requires a personal touch. This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing,” said Colleen Rodriguez, Vice President of Marketing at Atlas Ocean Voyages. “Delighting agents with less work. It’s a magical combination for our travel advisors and it’s sure to elevate our business together.”
The solution features instantly co-brandable marketing pages, known as “content experiences,” that highlight differentiated aspects of the Atlas Ocean Voyages experience: unconventional itineraries, exclusive onboard experiences, off-the-path destinations, world-class ships and special promotions. Leveraging personalization-enabling AI, travel advisors can deliver hyper-personalized content experiences at all client marketing touchpoints—website, email, social media, even at in-person events with QR codes. To add to the personalized selling, content experiences employ targeted calls to action that drive private leads directly to advisors.
Technology from Approach Guides, the leading content optimization platform for travel brands, is powering the offering. “Atlas Ocean Voyages wants advisor partners to be capable of delivering the same type of personalized service as they deliver aboard their yacht expeditions. And they can now do it in no time,” said Approach Guides co-founder & CMO Jennifer Raezer. “The technology frees advisors up to do what they do best: sell a world-class product and fulfill their clients’ travel dreams. Advisors selling Atlas are going to love it!”
The service is available immediately and at no cost for travel advisors. Travel partners can get started by co-branding their first content experience here or by going to inspires.to/atlas (no login required). Advisors are also invited to join a masterclass webinar to learn how to supercharge their marketing with content experiences: REGISTER FOR WEBINAR.
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About Atlas Ocean Voyages
Atlas Ocean Voyages offers expedition voyages to Antarctica, the Arctic, the Mediterranean, Northern Europe, South America and the Caribbean. Stylish and intimate expedition yachts featuring less than 100 suites and staterooms offering five-star comfort, from luxurious accommodations and an all-inclusive onboard experience to in-depth excursions. Fares include a Cultural Immersion tour, open bars aboard the ship, including craft beers, specialty coffees, and smoothies, L’OCCITANE bath amenities, an in-room coffee bar, prepaid gratuities, and complimentary emergency medical evacuation insurance. World Navigator was launched in 2021, World Traveller in 2022, and World Voyager joined the fleet in 2023.
About Approach Guides
Approach Guides is the partner-led demand generation platform. We enable brands to turn partners into measurable demand channels, powering personalized, co-branded experiences that generate and convert demand through real conversations. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations drive engagement, leads and revenue with full visibility and control. Learn more at www.approachguides.com.
Media Contacts
Atlas Ocean Voyages
Jason O’Keefe, jokeefe@atlasoceanvoyages.com
Approach Guides
media@approachguides.com
