Co-branded websites
There’s no better way to sell your product than your own website. But in partner-led environments, sellers hesitate to send clients there — because they risk losing the sale.
Approach removes that friction by transforming your existing website into a co-branded, partner-specific experience that captures and converts demand — without breaking the relationship.
The conversion gap in partner-led selling
Your website is built to convert. But your partners don’t use it.
When they send clients to your site:
- the experience isn’t personalized
- the relationship disappears
- the sale can go direct
So they avoid it — and conversion suffers.
THE SOLUTION
A co-branded experience, on top of your existing site
Approach dynamically transforms your website for each seller — creating a co-branded experience that keeps them at the center of the interaction.
Clients get the full strength of your brand and ecommerce experience.
Sellers keep ownership of the relationship.
How co-branded websites work
Seller-specific experience
Each seller gets a unique, co-branded version of your site.
Persistent identity
Their branding and contact details follow the client across pages.
Lead routing built in
All actions route directly back to the seller.
Your site, unchanged
No rebuild required — your existing infrastructure powers everything.
From conversation → to conversion.
Content experiences generate demand. Co-branded websites convert it. Together, they create a seamless path from first interaction to booked revenue — fully on-brand and measurable.
Built for sellers. Designed for brands.
For trade partners
- Share your brand’s full website with confidence
- Stay connected to the client throughout the journey
- Convert demand without losing the relationship
For brands
- Leverage your highest-converting asset — your website
- Increase conversion without changing seller behavior
- Maintain full control over content, pricing and experience
- Gain visibility into partner-driven demand and revenue
Ready to learn more?
See how Approach works for your business and your partners.