AmaWaterways Adopts Approach Guides Technology to Support Travel Advisor Community
Luxury river cruise leader invests in intuitive, personalized marketing to strengthen advisor engagement and reinforce commitment to the trade
CALABASAS, CA (March 18, 2026) — As AmaWaterways expands its presence with new destinations, ships and a refreshed visual identity, the leading luxury river cruise line has announced a new partnership with Approach Guides to support its trade partners with co-branded content experiences.
“As we look toward the future—with new journeys in Colombia, expanded programs in Europe and enhanced land packages — our travel advisor partners remain at the heart of our brand,” said Kristin Karst, co-founder and Chief Brand Ambassador of AmaWaterways. “This important partnership demonstrates our enduring commitment to our success together — we know this technology works, enabling advisors to seamlessly share content that communicates AmaWaterways’ story and drives private leads to elevate their business.”
Journeys That Move You, Shared With Ease
The launch includes:
- Instantly co-brandable marketing pages (“content experiences”) that showcase AmaWaterways’ most iconic destinations, immersive excursions and heartfelt service
- Personalization with each advisor’s branding and contact information
- Built-in lead capture, enabling private one-to-one follow-up and conversion
“River cruising is seeing remarkable growth and ever-greater numbers of travel advisors are looking to begin enduring relationships with suppliers who make it easy to grow their business with them,” said Jennifer Raezer, Co-Founder and CMO of Approach Guides. “AmaWaterways is an iconic brand in river cruising, known for a deep commitment to the travel advisor community, and they are embracing our technology to support the next phase of growth.”
Get Started in Seconds
Travel advisors can now instantly activate curated, beautifully designed marketing pages built to convert interest into bookings — without logins, integrations or overhead. The service is available now and free for all advisors.
👉 Access your personalized AmaWaterways content experience at inspires.to/amawaterways
About AmaWaterways
Family-owned and operated for more than 20 years, AmaWaterways offers unforgettable river cruises with 29 custom-designed ships sailing through Europe, Southeast Asia, Africa, Egypt and, coming soon, Colombia. Renowned for its award-winning dining, curated excursions, wellness programs, and heartfelt service, AmaWaterways delivers journeys that move you — emotionally, personally and meaningfully. To learn more, visit AmaWaterways.com.
About Approach Guides
Approach Guides is the partner-led demand generation platform. Entirely turnkey, the technology enables brands to turn partners into measurable demand channels — powering more human, connected selling at scale through premium, co-branded content experiences that drive real engagement, leads and revenue. By connecting seller activation, content and performance insight into a single system, Approach Guides helps organizations increase partner performance, visibility and conversion. For more information, visit approachguides.com.
Media Contacts
AmaWaterways
Cleo Esperandieu
cleo@amawaterways.com
publicrelations@amawaterways.com
Approach Guides