March 10, 2026 — Eleven top-performing boutique Virtuoso agencies have partnered with Approach Guides to deliver a unified, high-impact marketing solution designed to elevate advisor engagement and strengthen preferred supplier visibility.

Through this strategic partnership, advisors across these independent agencies now have access to instantly personalized, co-brandable marketing pages (“content experiences”) that make it faster and easier to promote preferred partner campaigns — including preferred pricing, multi-supplier promotions, hosted sailings and invitation-only events. With select suppliers, these experiences link seamlessly to co-branded versions of the suppliers’ websites, providing real-time availability, pricing and private lead generation.

“At the end of the day, our shared success comes down to helping our advisors effectively market and sell the partners they believe in,” said Jim Bendt, Founder of Pique Travel Design. “By aligning around Approach Guides technology, we’re giving our advisors a consistent, scalable way to activate supplier campaigns, showcase our added value to clients and drive measurable results.”

One Platform. Collective Impact

By centralizing marketing efforts on Approach Guides technology, these 11 boutique Virtuoso agencies now offer preferred suppliers:

• A single, scalable point of access to top-producing Virtuoso advisors
• A streamlined way to collaborate on exclusive campaigns powered by industry-leading technology
• Real-time advisor engagement and private lead capture, with no technical lift required

The agencies are already leveraging the platform to launch campaigns for preferred partners, including elevated offers, hosted Antarctica expeditions and multi-supplier promotions.

“This group represents the best of Virtuoso’s independent boutique agencies and this partnership will make them even better,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “By coming together around a shared marketing infrastructure, they are combining scale with agility — empowering advisors with technology that converts while delivering meaningful visibility for supplier partners.”

The participating agencies include:

• All World Travel
• Cruises Etc
• Gerling Travel
• Odyssey Travel
• Pique Travel Design
• Provident Travel
• Q Cruise + Travel
• Sanders Travel
• Travelex
• TRAVEL LUSTRE
• Wallace Pierson Travel

Together, these independent Virtuoso agencies represent a shared commitment to delivering exceptional client experiences through innovation and collaboration.