Company becomes first river-only cruise line to support travel advisors with co-brandable content experiences

Denver, Colorado (November 17, 2025) Riverside Luxury Cruises, Europe’s new luxury river cruise line, is empowering travel advisors with a free co-branding solution to supercharge the selling of its unrivaled up-market cruise itineraries. Riverside will first launch custom marketing pages, soon to be followed by a co-branded website. To further extend the reach of this initiative, Riverside is also partnering with social automation leader Rallio to integrate co-branded content into advisors’ social posts, maximizing engagement and conversion across channels.

“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product,” said Riverside CEO Americas Jennifer Halboth. “From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”

Advisors can now instantly co-brand and share pre-designed marketing pages — called content experiences — that showcase Riverside’s itineraries, destinations, offers and onboard experiences. Coming soon, each experience will be paired with a personalized version of riverside-cruises.com, featuring real-time pricing, availability and built-in calls to action that drive leads directly to the advisor. Approach Guides, the leading content optimization platform for travel brands, provides the technology powering this innovative service.

Through a powerful best-in-industry integration, automated social posts created through Rallio will dynamically link to instantly co-branded and conversion-optimized content powered by Approach Guides.

“Riverside is the first river-only cruise line to embrace this technology,” said Approach Guides co-founder & CMO Jennifer Raezer. “It’s a testament to their commitment to advisors — investing in real solutions that make selling easier, faster and more rewarding.”

The service is available immediately and getting started is easy: no registration forms, no passwords to remember, no waiting for approval—advisors simply enter an email address and can be selling in seconds. Advisors can co-brand their first content experience here or visit inspires.to/riverside (no login required).

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About Riverside Luxury Cruises

Riverside Luxury Cruises is Europe’s newest and most luxurious river cruise line offering distinctive vacations on the Rhine, Rhône, Danube, Moselle, and Main rivers. The all-suites Riverside Mozart, Riverside Ravel, and Riverside Debussy offer the largest average suite size, all with king-size beds, highest staff-to-guest ratio, and up to five onboard restaurants. Guests can choose active tours from a menu of Riverside Choice excursions; take out a pedal- or e-bike, stored on board, for self-guided exploration; and bask in a rejuvenating treatment in the onboard FEHI Spa. On all itineraries, the ships stay late or overnight in some of Europe’s most captivating towns and cities, so guests can immerse in authentic cultures and the destination’s social life. Throughout, every member of Riverside’s exceptional staff and crew deliver intuitive and personalized service for an all-inclusive and luxurious experience.  

 On board, guests enjoy butler service in every suite; gourmet cuisine made with high-quality, fresh ingredients a la minute; included premium wines and spirits; complimentary StarLink broadband Wi-Fi; unlimited shore excursions to immerse in Europe’s history, cultures and landmarks; prepaid gratuities; and complimentary ground transfers. Riverside Luxury Cruises is a winner in Travel + Leisure’s World’s Best Awards for 2024 and Cruise Critic’s 2023 and 2024 Editors’ Pick Award for Best Dining in the River Category.  

More information is available by calling 833-305-3313 or visiting www.Riverside-Cruises.com. Travel advisors can register and book their luxury clients through the brand’s dedicated partner portal at www.Riverside-Cruises.com/TA. 

About Approach Guides

Approach Guides is the travel industry’s leading content optimization platform, helping brands transform every stage of the guest journey into a personalized experience. By delivering hyper-relevant multimedia content across all touch points, we enable our partners to inspire, engage and convert travelers more effectively—driving stronger loyalty and measurable results. Trusted by the world’s premier cruise lines, hotels, tour operators, airlines, DMOs and consortia, Approach Guides empowers travel brands to stand out, capture attention and build lasting connections.