Regent Seven Seas Cruises® Delivers Industry-First Sales and Marketing Solution for Travel Advisors
Regent Connect Enables Trusted Travel Advisor Partners to Engage and Convert Luxury Travelers as Never Before
MIAMI, October 9, 2023 – Regent Seven Seas Cruises®, the world’s leading luxury ocean cruise line, is empowering and investing in its Travel Advisors with Regent Connect, an end-to-end content co-branding solution to supercharge their marketing and sales efforts while delivering an unrivaled client experience.
“Regent Connect’s co-branding solution is a first for the cruise industry, opening up a world of possibilities for our valued Travel Advisor community to deliver luxury-caliber personalization to their guests,” said Shawn Tubman, SVP Sales for Regent Seven Seas Cruises. “When we launched Regent Elevate, our new Travel Partner program, we promised industry-leading support for the travel trade, and Regent Connect demonstrates that we are fully committed to this pledge.”
Supporting engagement throughout the entire sales process, the innovative solution – which is complimentary for Travel Advisors to utilize – consists of two interconnected parts, instantly co-brandable “content experiences” that advisors can use to inspire, delight and stay in touch with clients and a dynamically co-branded Regent website to drive conversion.
The content experiences set the stage for clients, who can then click through to the co-branded website, to view real-time access to cruise availability, pricing and call to actions that drive leads directly to the Travel Advisor. Further, unlike other co-branding solutions, there are no obstacles to getting started, no long registration forms, no passwords to remember, no waiting for approval — Travel Advisors simply enter an email address.
“What makes this so exciting is how tightly integrated everything is. Travel Advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers,” stated Jennifer Pintaluba, VP Trade Marketing & Sales Engagement for Regent Seven Seas Cruises.
The new service is powered by technology from Approach Guides, the leading content optimization platform for travel brands, and is the result of a long-term ongoing collaboration focused on championing best-in-class, innovative and easy-to-use applications for Travel Advisors that elevate their personal interactions with luxury clients.
“Singularly focused on supporting its Travel Advisors, Regent Connect is as powerful as it is easy to use,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “It’s what the luxury travel advisor community has been waiting for and it’s from a brand they love. The perfect combination.”
Travel Partners Impressed by Regent Connect
Following a trial of Regent Connect, the end-to-end content co-branding solution has received several plaudits from its Travel Partners. To learn more and get started today, Travel Advisors can watch a 10-minute on-demand webinar, conducted by Jennifer Pintaluba, Vice President of Trade Marketing & Sales Engagement for Regent Seven Seas Cruises and Jennifer Raezer, Founder & CMO of Approach Guides.
Scott Largay, Director of Marketing, Largay Travel
“Regent is one of Largay Travel’s top preferred supplier partners in the world and Regent Connect is another example and reason why. They are listening and creating actionable steps using technology to help our advisors, and Largay Travel’s marketing team, to eliminate unnecessary manual busy work and instead create content and experiences that automate those tasks to actually further enhance the relationship and personal connection they have to their valued clients.”
Elaine Smith, Travel Experts
“Regent Connect is right on target for selling a luxury cruise product. It’s personalized, sophisticated, it looks great, and I can use the co-branded website to share specific cruises directly with my clients, knowing the leads all come to me.”
For more information, Travel Advisors should visit RSSC.com/AGENT, or call 1-844-4REGENT (1-844-873-2381).
About Regent Seven Seas Cruises®
Regent Seven Seas Cruises® is the leading luxury cruise line, delivering An Unrivaled Experience™ for over 30 years. Carrying no more than 746 guests, the line’s spacious and stylish ships – Seven Seas Explorer®, Seven Seas Mariner®, Seven Seas Navigator®, Seven Seas Splendor®, Seven Seas Voyager® and from 2023 Seven Seas Grandeur™ – form The World’s Most Luxurious Fleet™ and explore more than 500 immersive destinations globally. Offering Unrivaled Space at Sea™, guests enjoy sumptuous all-suite accommodations, nearly all with private balconies, which are among the largest at sea, as well as highly personalized service throughout lavish public areas and expansive outdoor spaces. Unique to Regent Seven Seas Cruises, unlimited complimentary shore excursions are available in every port, making it the only truly all-inclusive cruise line. Voyage fares also include round-trip business-class air on intercontinental flights from the U.S. and Canada, gourmet cuisine in a range of specialty restaurants and al-fresco dining venues, fine wines and spirits, entertainment, unlimited internet access, free valet laundry, gratuities, ground transfers and one-night, pre-cruise hotel packages for guests staying in Concierge-level suites and higher. For more information, please visit RSSC.com, call 1.844.873.2381 or contact a professional travel advisor. Regent Seven Seas Cruises is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.
About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com.
Notes to editor: Images can be found here. Please use ©RSSC or “Images were provided by Regent Seven Seas Cruises®.”
Quinn PR Media Contact
Loren Duran
917-353-0949
lduran@quinn.pr
Regent Seven Seas Cruises Media Contact
James Arnold
Senior Director Communications & Public Relations, Regent Seven Seas Cruises
+44 (0)7408 956315
jarnold@rssc.com