Largay Travel, a leading luxury travel host agency, is using new content automation technology to power their advisors’ client marketing and conversion.

Largay is the first agency to employ content automation from Approach Guides, the leading content optimization platform for travel brands, adding a whole new dimension to email marketing and social campaigns initiated on behalf of its advisors. The technology enables Largay to use their existing email and social media solutions to deliver personalized, conversion-optimized content directly to clients without requiring any action by its advisors. The campaigns include calls to actions with links to content experiences—showcasing suppliers, on-location experiences, travel tips, and destinations throughout the world—and a selection of co-branded supplier websites that are automatically co-branded for the advisor, ensuring each click sends an advisor’s client to a page that is relevant, personalized and generating private leads for that advisor.

The initial automated campaign will feature Largay’s “partner of the month” for November, Regent Seven Seas Cruises. Automated emails and social posts made on behalf of advisors will link Largay advisors’ clients directly to the relevant page on Regent’s website, which is dynamically co-branded for the advisor and has built-in calls to action that send private leads directly to the advisor. 

“This is yet another innovation born of our close partnership with Approach Guides. We are lifting all the work associated with building impactful client marketing campaigns off of our advisors, while preserving the personalization that our luxury clients have come to expect,” said Largay Travel Director of Business Strategy Scott Largay. “As big of a win as this is for us and our advisors, it is perhaps even bigger for our preferred supplier partners and their marketing spend. While each of our strategy plans remains custom to the individual partner we work with, this automation allows us to broadly deliver a consistent, on-brand message that is optimized for conversion.”

“Largay is always looking to push the boundaries of what’s possible with new technology and that’s why we value our partnership so greatly,” said Jennifer Raezer, co-founder and CMO, Approach Guides. “Automated marketing campaigns often miss the mark because they fail to link to content that is relevant, personalized and optimized for conversion. Our technology delivers exactly that, taking automated content marketing to the next level. Now all the advisor needs to do is sit back and collect the leads!”

About Largay Travel

Largay Travel, established in 1969, is a full-service host travel agency that specializes in creating personalized, authentic, and extraordinary travel experiences around the world. As a Forbes Travel Guide Endorsed agency, branch of the Tzell Travel Group, and membership in the esteemed Virtuoso luxury travel network, Largay Travel has established deep connections and direct access to the world’s top hotels, cruise lines, and tour operators. These partnerships and collaborations enable them to curate elevated travel journeys tailored to a traveler’s specific interests and needs. Their Virtuoso membership and endorsement by Forbes Travel Guide, limited to less than 1% of all global agencies, also grants their clients access to complimentary upgrades, VIP amenities, and exclusive events and experiences worldwide, a privilege unavailable to non-Largay Travel clients. Embracing a hybrid approach, Largay Travel combines cutting-edge technology and innovation with personal relationships and human connection to foster an organizational culture attuned to desired services they provide to their travel advisors and the types of travel experiences that truly matter to their clients. For more information, visit largaytravel.com

About Approach Guides

Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com