London, UK (May 5, 2025) – In celebration of Travel Advisor Appreciation Week, HX Expeditions, the world’s first and expedition cruise company—is launching a powerful new co-branded marketing solution for travel advisors through a partnership with Approach Guides. The initiative underscores HX’s long-term commitment to the travel trade, equipping advisors with smarter selling tools and meaningful support to grow their businesses.

The announcement follows the recent expansion of HX’s Americas team, a move that deepens the company’s commercial footprint across the U.S. and Canada and reflects ongoing investment in the region’s advisor community.

Available immediately and free of charge, the new platform through Approach Guides helps advisors promote and sell HX’s industry-leading expedition cruises—spanning over 250 destinations across more than 30 countries—with speed and simplicity. Through the platform, advisors can: 1) Share pre-built, co-branded content experiences featuring HX itineraries, destinations, offers, and signature expedition elements; 2) Access a fully integrated co-branded website with real-time pricing and availability; 3) Capture private client leads directly—no passwords, registrations, or approval delays required.

“HX is the largest expedition cruise company in the world, but many advisors in North America are just getting to know our product,” said Steve Smotrys, managing director and senior vice president-commercial, Americas. “This partnership gives them everything they need to start promoting HX right away—with intuitive tools that are beautifully designed and built to convert.”

Whether they are new to HX or to expedition cruising, the platform is built to help advisors launch polished campaigns with ease—ideal for both seasoned sellers and those expanding into the fastest-growing segment of the cruise industry. Advisors can co-brand their first content experience at www.inspires.to/hx.

To help advisors maximize the tool, HX will host a live webinar on May 8 with Steve Smotrys and Approach Guides co-founder Jennifer Raezer, offering a walkthrough and live Q&A. Advisors can register for the May 8 webinar HERE.