New York City, United States (November 21, 2024): Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has partnered with Approach Guides, the leading content optimization platform for travel brands, to provide best-in-class story-driven trade marketing. This will significantly improve travel advisors’ relationship with clients by providing inspiring and detailed content to better sell the Hurtigruten experience.

“No cruise line knows Norway and the Norwegian coast better than Hurtigruten, and telling the country’s story is central to our business. Travel advisors are vital to our success, especially as we continue to see significant growth in the North American market. That’s why we’re committed to providing them with top-tier content and tools—not only to deepen their own understanding of our breathtaking destination but also to inspire their clients’ future travel. It is therefore important for us to provide them with the best possible content and material that they can not only learn themselves about our beautiful and exciting destination, but also share it directly with their clients. We have now launched six content experiences of the top reasons why guests choose Hurtigruten: the Northern Lights, the Midnight Sun, our unique Chief Aurora Chaser, the spirit of Norway, solo travelling, and our world-class culinary offerings. Approach Guides’ technology now enables our valued travel advisor partners to share this content with their clients to truly highlight what makes Norway special and why Hurtigruten is the best way to experience it,” said Carly Biggart, Head of Hurtigruten in North America.

The six content experiences now available to travel advisors, who can personalize them for each client, if needed, are:

The Northern Lights
Introducing Hurtigruten’s very own Chief Aurora Chaser
Norway’s Coastal Kitchen
The Midnight Sun
The Spirit of Norway
Solo traveling with Hurtigruten

The new solution features instantly co-brandable marketing landing pages (“content experiences”) that showcase Hurtigruten itineraries, ships, promotions, as well as expert insights into destinations along Norway’s dynamic coastline and the experiences that await. Leveraging personalization-enabling AI, travel advisors can deliver content experiences at all client marketing touchpoints—website, email, social media, even in-person events with QR codes. To boost impact and conversion, content experiences employ built-in calls to action that drive leads directly to advisors.

“Our conversion-optimized storytelling is what makes our technology such a natural fit for Hurtigruten,” said Approach Guides co-founder & CMO Jennifer Raezer. “Advisors can now pick up and quickly share personalized, story-driven marketing content with clients, then sit back and collect the leads.”

The service is available now and travel advisors can get started by co-branding their first content experience here or by going to inspires.to/hurtigruten (no login required).

For more information, please contact:
Anders Lindström
Head of PR & Communications, the Americas
646.944.9029
Anders.Lindstrom@hurtigruten.com

Please visit Hurtigruten Group’s online media center here, where you can download high-res images and videos and access the press release archive.

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About Hurtigruten 

Hurtigruten, established in 1893, is a Norwegian coastal cruise company renowned for its unique voyages along the stunning Norwegian coastline and beyond. With a legacy spanning over a century, Hurtigruten offers authentic and immersive experiences, showcasing the natural beauty and cultural richness of the destinations it visits – offering its guest to truly live the legend of Norway. 

With a fleet of modern and environmentally conscious ships, including two dedicated vessels for Svalbard and North Cape sailings, Hurtigruten combines authentic experience with sustainability, offering travelers unforgettable journeys while aiming to minimizing their impact on the environment and maximizing value creation for local partners. 

hurtigruten.com

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