The Corbo Collection Becomes First Hotel Collection to Partner with Approach Guides to Simplify Travel Advisor Sales of Luxury Hotel and Resorts
Advisors now have a convenient way to customize marketing materials for leading properties in the Corbo Collection portfolio.
New York, New York The Corbo Collection, a portfolio of wellness-inspired luxury hotels, distinctive products and exceptional services for the affluent lifestyle, has partnered with Approach Guides, the leading content optimization platform for travel brands, to help advisors market and sell its properties.
“The Corbo Collection is known for being a leader in innovation, particularly with solutions that create value for our properties and help our travel advisor partners be more successful. With this partnership, we are the first hotel portfolio to adopt Approach Guides’ technology, which has already revolutionized trade marketing for luxury cruise and tour brands,” said Suzanne Corbo, Founder of Corbo Collection. “In seconds, advisors can now share our luxury properties with clients in a beautiful, on-brand and conversion-optimized way. It’s the best selling tool I’ve seen and I know our advisor partners will find it invaluable, particularly as our portfolio continues to expand.”
The new solution features instantly co-brandable marketing pages, known as “content experiences,” that showcase each of the The Corbo Collection properties, including in-destination experiences, latest promotions and insider tips. Leveraging personalization-enabling AI, travel advisors can deliver content experiences at all client marketing touchpoints—website, email, social media, even in-person events with QR codes. To boost impact and conversion, content experiences employ built-in calls to action that drive leads directly to advisors.
“With wellness travel continuing to grow, advisors need a way to easily share unique locations and experiences that enable their clients to relax and recharge, while keeping their brand front and center,” said Approach Guides Co-Founder & CMO Jennifer Raezer. “Suzanne has hand-picked a world-class portfolio of luxury properties to deliver on the expectations and requirements of today’s luxury consumer and is now making it a snap for advisors wanting to spread the word on what makes each of them special. I couldn’t be more excited about our partnership.”
The service is available immediately. Travel partners can get started by visiting inspires.to/corbocollection (no login required) and co-branding a content experience for all of The Corbo Collection member properties.
To learn more, visit corbocollection.com.
About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com.