Swan Hellenic Partners with Approach Guides to Launch Industry-Leading Marketing Solution for Travel Advisors
Innovative system empowers travel advisor partners to create instantly personalized content experiences of world-class itineraries for quality leads and fast, confident sales
Fort Lauderdale, Florida, USA – August 7, 2024 Cultural expedition cruise pioneer Swan Hellenic has partnered with Approach Guides to support travel advisors with the cruise industry’s most innovative trade marketing solution.
“Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisor partners to tell our compelling story,” said Joe Maloney, Swan Hellenic Vice President of Sales, North America. “Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort.”
The new solution features instantly co-brandable marketing pages, known as “content experiences,” which showcase Swan Hellenic’s itineraries, onboard experiences, destinations, ships and latest promotions. Leveraging AI to create engaging personalization, travel advisors can deliver content experiences through QR codes at all client marketing touchpoints—website, email, social media and even in-person events. To boost impact and conversion, these content experiences employ built-in calls to action that drive leads directly to advisors.
Technology from Approach Guides, the leading content optimization platform for travel brands, is powering the solution. “Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership,” said Approach Guides co-founder & CMO Jennifer Raezer. “Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic’s incredible expeditions, then sit back and collect the leads.”
The service is available immediately. Travel partners can get started by co-branding their first content experience here or by going to inspires.to/swan-hellenic (no login required).
“We are delighted with this partnership, which is providing groundbreaking support to our partners and travel advisors,” said Swan Hellenic CEO Andrea Zito. “I look forward to meeting them at Virtuoso Travel Week in Las Vegas from August 11-18. It will be the first time that Swan Hellenic is present at this world-leading luxury travel conference organized by Virtuoso, of which we are now a proud partner.”
To learn more, please visit swanhellenic.com.
About Approach Guides
Approach Guides is a leading content optimization platform, empowering travel brands to deliver hyper-relevant, personalized multimedia content at all stages of the guest journey and across all touch points, boosting impact, guest loyalty and conversion. Approach Guides is trusted by the world’s leading cruise lines, hotels, tour operators, airlines, DMOs and consortia. For more information, visit approachguides.com.
About Swan Hellenic
Swan Hellenic was relaunched in July 2020 to proudly advance the spirit of cultural expedition cruising the company pioneered in the 1950s. Building on its British roots, the new company has a distinctly cosmopolitan culture dedicated to providing guests with global opportunities to see what others don’t.
Swan Hellenic’s purpose-built boutique ships feature elegant Scandi-design interiors, extensive outdoor spaces and dedicated expedition facilities. SH Minerva and SH Vega, two 5-star Polar Code PC 5 expedition cruise ships with ice-strengthened hulls, launched in December 2021 and July 2022. Both accommodate 152 guests in 76 spacious suites and staterooms, the majority with large balconies. A slightly larger PC 6 ice-class vessel, SH Diana, accommodating 192 guests in the same distinctive comfort and style in 96 staterooms and suites, was launched in April 2023.
While sharing the unique design features of her sister ships, SH Diana also introduces certain key enhancements, including a dedicated presentation and lecture theatre overlooking the lounge, and on-board Tender boats to take guests ashore in addition to and in greater comfort than the customary expedition Zodiacs. Like her siblings, SH Diana features a state-of-the-art gym, spa, panoramic sauna, club room and swimming pool with poolside grill.
All three ships feature three dining venues – the Swan Restaurant, Club Lounge and Pool Bar & Grill – and are built in full compliance with SOLAS Safe Return to Port requirements. Dedicated to guests with a passion for adventure and cultural exploration, the company’s meticulously planned itineraries explore the wild landscapes, wildlife, peoples and cultures of the world’s less travelled and most historic regions.
The crews each include a team of 12 seasoned expedition guides, expert speakers and lecturers, for a total complement of 120 and 140 persons respectively, offering outstanding staff-to-guest ratios to deliver the highest standards of attentive personal service.
Swan Hellenic’s cultural expedition cruises have always been distinguished by the company, guidance and expert lectures of famous explorers, seasoned expedition guides and leading authorities in their fields. Now, many of the cruises are also enriched by partnerships with unique organizations to bring very different experts on board in the same way, including JRE-Jeunes Restaurateurs, Chopra and the SETI Institute.
Maris Culinary Discovery at Sea brings a different JRE gourmet chef aboard each in a series of exclusive cruises which take guests on a parallel voyage of gastronomic discovery. Chopra Explore & Restore well-being voyages pair inward journeys with outward exploration, resulting in a deeply enriching, healing experience with impacts that last long after the voyage has concluded. While the SETI Explore Space at Sea Series brings a different world-renowned scientist from the SETI Institute aboard each cruise to provide guests with expert insights into the history and latest discoveries in astronomy, astrophysics, astrobiology and planetary science, as well as the quest to find other forms of life within and beyond our solar system.
On many cruises, guests can also participate in Swan Hellenic’s Citizen Science partnerships, contributing valuable data obtained during their expeditions and on board, reporting cloud data with NASA, recording whale sightings with Happywhale, monitoring phytoplankton with the Secchi Disk Study, and Antarctic seabird numbers with Stony Brook University.
Headquartered in Cyprus with offices in London (serving the UK and Ireland), Dusseldorf (serving Continental Europe), Monaco, Fort Lauderdale (serving the North American market), Hong Kong (serving Greater China, India and South-East Asia), and Sydney (serving Australia-New Zealand), together with a partnership serving Japan, Swan Hellenic supports the travel trade with local specialist partners to provide customers with expert personal service worldwide.
For more information about Swan Hellenic, please visit www.swanhellenic.com or call +44 (0) 207 846 0271
For Swan Hellenic, please contact:
Patrizia Iantorno, Chief Commercial Officer: patrizia.iantorno@swanhellenic.com
Joe Maloney, Vice President of Sales North America: joe.maloney@swanhellenic.com
Mario Bounas, Head of Sales UK: mario.bounas@swanhellenic.com
Thomas Harrison, Sales Director Europe: thomas.harrison@swanhellenic.com
For Press, please contact: Renato Bodi, TwentyTwenty: Tel.+41 793746887
For Approach Guides, please contact: media@approachguides.com
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