Embed script
Our embed script—pasted in your website CMS—allows content to be displayed dynamically in any brand web environment. It’s ideal for dynamically injecting styled multimedia content onto any page.
The Approach Guides content optimization solution—a web-based software application powered by Vue (JavaScript framework)—makes creating personalized, supremely delightful digital engagements easy.
Content: the starting point
Content—consisting of two types: product and destination—should come together to tell your unique brand story.
- Your brand’s “product” content All of your brand-owned content, focused on the specific product being delivered—blog posts, promotional videos, brochures—is always front and center.
- Approach Guides’ “destination” content Supporting your brand content, our expert-voice content brings the travel destination to light, providing insights into all that makes that particular place unique.
Making it special: from content to “content experiences”
Creating content-driven engagements—what we call “content experiences”—that resonate requires something more that just content itself:
- Impeccably designed The experience should be in a modern, intuitive interactive style.
- Story oriented Content should provide context, revealing compelling information and insights to the guest.
- Personalized It should be personal, consistent throughout an interaction (the message in the email should continue on the landing page or website) and closely tied to guests’ experiences.
- Conversion-optimized Calls to action should link to relevant content and dynamically direct leads to the appropriate team or individual.
Benefits
Assembling campaigns is easy
Build complete campaigns—including engaging multimedia content, personalization and on-point calls to action, what we call “content experiences”—in minutes.
Supremely personalized, actionable
You are not sharing content for content’s sake. Rather, you are sharing it to drive an action: our technology enables you inject your brand voice, personalize the message and tie content to relevant calls to action.
Manageable at scale
Small, agile teams can manage a vast number of guest and partner touchpoints—web, mobile app, marketing landing pages, social media—in real-time, all from a single console. This type of control is essential for operating efficiently at scale.
Measurable with analytics
Every click and view on content is collected. Further, we leverage the content tags in our library to deliver proprietary datapoints—visibility into media type, subject area and content depth—helping inform future content choices and guest profiles. This information can be integrated seamlessly via API with your existing analytics console.
Personalized content sharing at scale, perfected
Content experiences designed in our platform represent a single source of truth and can be displayed in an array of instances, both B2C and B2B: website, social media, email marketing, trade engagements, etc.
- Changes to experiences—in terms of content, layout or design—reflect automatically (and instantaneously) in all instances.
- Showcase the experiences anywhere, using our 3 technologies.
Landing pages
Our platform automatically generates landing pages, masked as a sub-domain of your website. Ideal for turning around campaigns quickly, and partner engagements, with absolutely no tech assistance required.
API
For the ultimate in customization and integration, content—raw items or full-blown styled experiences—can be delivered via our RESTful API. Find out more.
Ready to learn more?
We power optimized content for the leaders in cruise, tour, hotels and travel agencies/consortia.