Approach Guides—the leading provider of content optimization solutions for tour operators, cruise lines, hotels and travel consortia—has a tightly integrated two-pronged solution to supercharge trade partners’ marketing and sales efforts.
Co-brandable marketing pages
Transforms any video, image, brochure or promotion into “content experiences”—pre-built marketing pages showcasing itineraries, experiences, promotions—that travel advisors, inside sales teams and expedition leaders can easily personalize & share to delight guests and boost marketing impact.
Key features
- free to all advisors
- cohesive, brand-controlled campaigns
- real-time changes/updates
- single-click co-branding
- easy personalization
- built-in lead gen for advisors
- AI-assisted sharing
Technical requirements
Entirely supported by Approach Guides; there is no technical development required by supplier clients.
Co-branded website
Dynamic co-branding of your existing ecommerce website for travel advisors to leverage real-time pricing and availability.
Key features
- seamless and persistent co-branding
- built-in lead gen for advisors
- carry-over of all website ecommerce functionality, including real-time pricing and localization
- Tight, seamless integration with personalized marketing pages
Technical requirements
Technical requirements: requires 3 lines of code to be entered into the tag of the website. For the basic implementation, there is no other technical development required by supplier clients.
Analytics
Track all shared experiences with our analytics, providing visibility into marketing activities, consumer engagement and lead generation across your travel advisor network. Further, gain new insights via your in-house analytics related to engagement on the co-branded website.
Global support
Fully international solution, dynamically serving up appropriate, lead-to-conversion marketing campaigns for all geographies.
Partner integrations
Free integrations of your content experiences for travel agency partners and consortia, enabling advisors to connect (virtually single sign-on) to your co-brandable marketing pages and co-branded website.
Sales / advisor support
Approach Guides provides ongoing sales team training and support, passing along best practices and strategies for driving optimal trade engagement. Further, we provide large-group advisor webinars.