Approach Guides offers a purpose-built application programming interface (API, JSON-based RESTful) that offers travel brands the ultimate in customization, control, automation and integration.
Hyper-relevant content recommendations and personalization
With the Approach Guides destination content API, you can tap into a vast library of inspirational, multimedia content and dynamically serve up relevant, personalized “content experiences” to visitors at all stages of their customer journey.
Our destination content API offers even greater flexibility than our auto-generated landing pages and embed script:
- Automation Dynamically build content experiences based on specific itineraries, guest profiles, search history, browsing behavior and demographics.
- Analytics Leverage our advanced analytics to fine tune recommendations based on performance of content across the network, specific media type, or interests, boosting engagement, loyalty and conversion.
- Custom styling Present and style content exactly as you wish across any guest touch point: website, landing page, mobile app, etc.
Content items and full experiences
The API offers direct access to our vast destination content library:
- Individual content items Data for each of our 60,000 individual multimedia content items: link, descriptive text, relevant destinations, media type, subject area, depth, runtime, associated images.
- Full content experiences In addition to individual content items, the API can even serve up fully designed content experiences, ie landing pages including specific collections of content items, calls to action, layouts and imagery.
Automating content personalization
Tags associated with each content item enable the API to deliver advanced personalization features, including AI-based automation of the delivery of content relevant to specific guest interests.
- Personalized recommendations
- Increased engagement
- Improved customer experience
- Advanced targeting
Travel advisor looking to inspire your clients?