Embed script
Our embed script—pasted in your website CMS—allows content to be displayed dynamically in any brand web environment. It’s ideal for dynamically injecting styled multimedia content onto any page.
Giving one-of-a-kind guests a one-size-fits-all experience?
Driving guests directly to the same one-size-fits-all website is a missed opportunity. The Approach Guides content optimization platform—a web-based software application powered by Vue (JavaScript framework)—makes creating personalized, supremely delightful digital engagements easy.
- Design just-the-right content experience. The platform allows you to design just-the-right content experience for any B2C or B2B engagement.
- Activate it broadly. Activate the content experience in the channels that best reach the target audience: your website, email marketing campaigns, travel advisor network, social media platforms, even your direct sales teams.
- Then measure it. Engagement with the content experience is tracked with our proprietary analytics, providing visibility into guest preferences and the performance of partners and channels.
Benefits
Assembling campaigns is easy
Build complete campaigns—including engaging multimedia content, personalization and on-point calls to action, what we call “content experiences”—in minutes.
Supremely personalized, actionable
You are not sharing content for content’s sake. Rather, you are sharing it to drive an action: our platform enables you inject your brand voice, personalize the message and tie content to relevant calls to action.
Manageable at scale
Small, agile teams can manage a vast number of guest and partner touchpoints—web, mobile app, marketing landing pages, social media—in real-time, all from a single console. This type of control is essential for operating efficiently at scale.
Measurable with analytics
Every click and view on content is collected. Further, we leverage the content tags in our library to deliver proprietary datapoints—visibility into media type, subject area and content depth—helping inform future content choices and guest profiles. This information can be integrated seamlessly via API with your existing analytics console.
Content sharing methods
Landing pages
Our platform automatically generates landing pages, masked as a sub-domain of your website. Ideal for turning around campaigns quickly, and partner engagements, with absolutely no tech assistance required.
API
For the ultimate in customization and integration, content—raw items or full-blown styled experiences—can be delivered via our RESTful API. Find out more.
Ready to learn more?
We work with leading travel brands in cruise, tour, hotel and airline industries.
Travel advisor looking to inspire your clients?